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Originally Posted On: https://www.usatoday.com/story/special/contributor-content/2025/11/06/rare-carat-named-americas-best-rated-jeweler-by-customers/87131134007/
Online shopping skepticism is real in today’s era of fake customer reviews, online scams, and paid affiliate recommendations. However, one diamond jeweler is proving that it’s possible to make it to the top of consumer rankings by making customer satisfaction a top strategic priority.
New York–based Rare Carat has emerged as America’s #1 best-rated jewelers, earning a near-perfect 5.0 TrustScore on Trustpilot based on more than 3,000 verified customer reviews tied to real diamond orders.
Purchasing diamonds online, whether they are natural or lab-grown, wasn’t as widespread as it is now. Before shelling out a significant portion of their cash for a diamond engagement ring or other fine jewelry, purchasers depended on conventional jewelers for in-person assurance for decades. However, Rare Carat has been able to change the course of events.
Consumers typically praise Rare Carat for making diamond purchases easier and more reasonable than traditional merchants, and they regularly report having great experiences with the brand. Reviews emphasize the quality of the diamonds and the rings’ workmanship, as well as the thorough information and photographs provided for each stone. Throughout the purchasing process, customers also appreciate the team’s responsive, kind, and helpful demeanor.
“We’re constantly working to make diamond buying even easier, more intuitive, and transparent for our customers,” said Ajay Anand, Rare Carat’s founder and CEO. “Every day we come to work to listen to you, our customers, who tell us how we can improve.”
Transparency is obviously winning this wager. In addition to becoming the top jeweler on Trustpilot, Rare Carat has earned the TrueReview Certification. This independent audit thoroughly verifies the authenticity of each testimony by cross-checking reviews on Trustpilot and other websites.
These honors are not coincidental. They emphasize a fundamental idea: pay close attention, provide unquestionable quality, and then let the clients talk. In an uncertain internet jewelry market where consumers are prepared for disappointment, this gained trust has proven to be more powerful than any clever marketing campaign.