Are you looking to gain more online traffic to your dental website? Let’s take a look at the latest trends in digital marketing and how implementing them could help you get your website to attract the attention it deserves.
1. Take Advantage of Hashtags
Hashtags are a fantastic way to be discovered by potential clients. Search the web for the most popular hashtags for your products or services to find the most usable in your industry. Place your hashtags at the end of you social media posts and help others connect with you and your business. Make sure that your hashtags vary based on what you’re posting. Get creative and use this free tool to draw attention to your brand.
2. Get Your Business Added to Online Directories
Some of the first things to pop up on Google when someone is surfing the web for a business or specific services is online directories. These directories are the online equivalent of a phone book. Look into which directories highlight the kind of business you’re looking to promote and create a profile for yourself on there. Add your business to several categories so you can be easily found and make sure to include important details such as your business’s address, hours, and the services you offer.
3. Create a Google My Business Account
One of the most popular tools consumers will use to search for your business is Google. If you make a Google My Business account your business will appear at the top of the list and draw more attention to your company. Make sure you add pictures, hours, and other important details so you can be easily found and contacted. Completing your profile and adding as much information as possible will help yourself attract more business.
4. Post Regular Guest Blog Articles
If you know of other professionals in your field that have a website that relates to the services that you provide try reaching out and asking them if you could be a guest writer on their blog. When you write a guest post, make sure to advertise yourself by including links to your website as well as mention some of the services you provide. This is a great way for your website to gain more traffic.
5. Engage and Connect With Your Current Audience
Don’t just focus on increasing the amount of followers you have, but make sure your interactions with your audience are genuine and meaningful. A great way to do this is by responding to messages and questions with well thought out comments. It proves to those asking questions that they matter to you and then shows others that visit your sites and you interact well with your clients.
6. Use Your Analytics
Are you aware of how effective your marketing efforts are? Or are you just send things out into the void and hope for the best? Analytics are a wonderful tool to see and track how the actions you’re taking are playing out. They can help you understand what to do more of and what you can stop spending your time and money on. Make the most of your energy and track which marketing efforts that you’re making are the most effective.
HOTTEST TIP OF ALL! If you really want to BOOST the amount of visitors to you dental website, make sure your website address is on everything you put out into the world!
We know this sounds really basic but it’s amazing how often its forgotten. Your web address should be on all business cards, appointment reminders, referral cards, dental marketing postcards, your voicemail message, local ads, listings and profiles, your social posts on Facebook, radio ads, sponsorships, local offers and whenever possible, your signage!