Website design is constantly evolving, and today in 2025, there are some new trends that Springfield OH businesses should keep in mind!
Springfield, OH, April 28, 2025 — It’s no secret how website design trends come and go, and in 2025, there’s a lot that business leaders need to keep in mind in terms of giving their websites extra aesthetic boosts and improved user experiences.
The website design Springfield OH experts at Big Fish Local are renowned throughout the United States for supporting businesses of all sizes with comprehensive website updates, and their web designers are constantly on the cutting edge of the industry and implementing the latest trends.
So, check out what web design specialists think business leaders should keep in mind this year!
Applying Interactivity To Engage Website Users
Static websites are simply dead in 2025, because browsers and potential customers are far more engaged with interactive digital experiences. This can include levitating objects that can be dragged around a page, or other interactive designs that simply build up a site’s overall aesthetics.
Some major interactivity trends this year include scroll-triggered animations, hover effects, and various other interactive website objects.
The whole idea with this trend is that interactivity can make a website more playful and dynamic, which evokes more memorability and positive brand associations.
Integrating Retro Web Design Nostalgia
Retro web design elements include things like grainy textures, bold typography, 80s-like color palettes, and all sorts of nostalgic aesthetics.
Many people in the web design field believe that this trend has grown ironically out of a widespread distaste for today’s modern, AI-inspired minimalism. Retro designs make it possible for brands to stand out from the hordes of companies trapped within their AI boxes, and this type of nostalgia naturally creates emotional connections with website visitors.
Maintaining Brand Authenticity Through Human-Crafted Website Designs
It’s no secret how AI-generated, pixel-perfect content has become more prevalent than ever before, which is why website owners are conversely turning toward the imperfect perfection associated with human-crafted designs.
Although every brand has a unique voice and overall style, it’s safe to say that brands are now avoiding traditional website looks in exchange for less-polished, authentic aesthetics.
This trend has gained traction partially because it makes websites feel more approachable and relatable in a time when very few commercial interactions feel manmade.
Using Vivid Colors To Make Websites Stand Out
Although more subdued color palettes are still popular among corporate websites, it’s easy for these colors to fall flat for smaller brands that are hoping to portray a fun, engaging user experience.
Bright neon blues and greens are trending this year, as well as other bold colors that help develop a memorable brand identity. These vivid colors can do a great job at catching a visitor’s attention, and this subtle sense of energy can also convey powerful emotional responses.
Embracing Illustrations As Visual Storytelling
No one likes seeing generic stock photos on websites anymore, because it inadvertently shows that a brand is either cutting corners or simply not trying hard enough.
In 2025, brands are instead turning toward bespoke illustrations and animations to tell simple stories and engage website visitors.
2025 Is Shaping Up To Be An Exciting Year For The Website Design Industry!
There’s a lot that brands can do this year when it comes to the latest website design trends, and 2025 is all about making sites more vibrant, resonating and engaging for users.
Whether it’s through custom illustrations, interactivity, vivid colors or motion design, switching up a website’s design for the better can boost conversions and strengthen a brand’s overall identity!
About Big Fish Local:
Big Fish Local is a digital marketing agency based out of Springfield, Ohio that’s supported hundreds of businesses of all sizes throughout the United States and Canada.
Big Fish Local specializes in website design, SEO, social media marketing and PPC advertising-and their team is available for comment regarding this year’s latest website design trends by going through this contact page or by calling 855-935-4999.