New York, May 14, 2024— ApricotLaw, a leader in law firm SEO, is proud to announce the release of SEO For Law Firms: How Our Law Firm Clients Dominate Organic Search Marketing.

The new book is co-authored by ApricotLaw’s founder, Nick Kringas, and Head of Client Strategy, Kellen Bachman. SEO For Law Firms details the unique method ApricotLaw has developed over the last decade that has helped their clients rise to the top and attract a steady flow of new clients from the internet and from Google Search, specifically.

SEO For Law Firms is a comprehensive guide detailing the nuances of search engine optimization with a focus on the legal sector. This book offers an in-depth look into how ApricotLaw has revolutionized SEO practices, establishing a benchmark in digital marketing for law firms. It is a valuable tool for legal marketing professionals, SEO experts, and law firms that may be frustrated with the old way of doing things and are looking for a new angle that actually works. Backed by success stories and case studies, this book illustrates the real-world effectiveness of strategic SEO implementations.

The book is structured around three core sections, each designed to provide legal professionals with the knowledge and strategies required to transform their online presence. Key highlights of the book include: 

1. The Law Firm SEO Guide: This section breaks down the essential steps and strategies for ranking prominently on Google, ensuring law firms can capture a consistent stream of new business from the internet. It covers everything from keyword research and on-page optimization to advanced link-building tactics and local SEO strategies tailored specifically for the legal industry.

2. The Ultimate SEO Activity: This section reveals a groundbreaking direct-correlation activity in SEO that law firms can implement immediately to significantly enhance their client acquisition from Google Search. Given its proven impact, this strategy presents a unique opportunity for law firms to gain a competitive edge in the digital space.

3. Behind the Scenes with the Experts: Delving into the personal insights of ApricotLaw’s visionary leaders, this segment uncovers the foundational story behind the company’s inception, the challenges it seeks to overcome within the legal marketing arena, and the innovative search engine marketing tactics that are currently driving success. Through this dialogue, readers gain an insider’s perspective on the evolution of legal digital marketing and the forward-thinking approaches that are setting new benchmarks in the field.

“At ApricotLaw, we don’t just follow trends; we set them. This book encapsulates our journey of pioneering SEO strategies tailored specifically for the legal industry. It’s a blueprint for success that empowers law firms to thrive in the digital age,” said Kellen Bachman.

SEO For Law Firms: How Our Law Firm Clients Dominate Organic Search Marketing can be found on Amazon in Kindle and paperback format. ApricotLaw can also be reached on Google

Media Contact:

Kellen Bachman


7 Skyline Dr, Suite 350, Hawthorne, NY 10532

(212) 202-3214