Moms often capture every smile, milestone, and quiet moment for their families, yet they rarely appear in the photos themselves. Illura, a new app created by a mom, makes sure mothers are part of the memories they help create.
California, January 20, 2026 — Illura is pleased to introduce a collaborative family photo sharing app designed to help families preserve meaningful moments while keeping moms at the center of the story. The app encourages parents and trusted loved ones to capture milestones and everyday memories together.
The app is anticipated to officially launch on January 26, 2026.
Designed as a Memory app for moms, Illura focuses on inclusion, collaboration, and preserving moments mothers are so often missing from.
Many mothers dedicate their time and energy to supporting their families, often feeling invisible in the process. Research from the social platform Peanut shows that 93 percent of moms feel underappreciated or left out, especially in family photos where they are the ones taking every picture. Illura was created to change that.
Caroline Stewart, founder of Illura, explained, “Moms are often behind the camera and miss out on moments that matter most. I wanted to create a way for mothers to be seen, celebrated, and included in their own family story.”
Key Features of the Illura App
- Journey Boards for Every Stage: Organize memories from pregnancy to grandmotherhood, keeping milestones easy to revisit and enjoy.
- Family and Friends as Contributors: Invite loved ones to add photos so moms aren’t always behind the camera and everyone shares in the memories.
- Photo Inspiration: Get meaningful suggestions for capturing meaningful moments, from everyday scenes to special celebrations.
- Gentle Reminders: Send subtle notifications to remind family and friends of moments to capture so you never miss a memory.
- Safe, Private Memory Sharing: Share photos and videos only with trusted people, keeping family memories secure and private.
- Easy Access and Keepsakes: View, download, and print photos quickly, creating keepsakes or just enjoying moments together.
- Milestone Tracking: Keep important dates, growth markers, and first experiences in one organized place.
A mom of two shared her experience: “I love seeing myself in the photos for once! It feels amazing to be part of the memories instead of always taking the pictures. I actually get to enjoy the moments with my kids.”
Stewart added, “Illura is more than a photo app. It is a way for moms to take part in the story they have been helping to create every day. Illura celebrates motherhood and allows moms the chance to share their journey with those closest to them, while being included in the memories.”
Illura is available for free on iOS via Apple’s App Store. Families who want to capture their journey together can start using this revolutionary app for moms today and create a collection of memories that reflects everyone, especially the moms at the heart of it all.
Illura isn’t just an app; it is a space where mothers can be part of the moments they selflessly create. Families can explore the app, contribute memories, and start building a visual story that truly includes everyone at the heart of family life.
About Illura:
Illura is a collaborative photo-sharing app created by a mom for moms. The platform helps families capture, organize, and preserve life’s meaningful moments while ensuring mothers are part of the memories. Stage-based boards, shared albums, reminders, and photo prompts make family memories lasting and complete.
Media Contact:
Organization: Illura
Contact Person: Caroline Stewart
Email: [email protected]
Address: West Virginia
Website: https://illura.co/
