Assett Commercial Lending opens its doors to support small and mid-sized companies nationwide with tailored funding solutions and personal guidance through the often confusing world of business finance.
Sarasota, FL, July 25, 2025 — Assett Commercial Lending, LLC, a family-founded financial consulting company, is officially launching operations, bringing a hands-on, personalized approach to business lending across the United States.
Designed specifically with small and mid-sized companies in mind, Assett aims to cut through the usual red tape that is often found in traditional lending sectors. Their mission is to help business owners get the capital they need without the stress or any setbacks.
“Too often, we’ve seen entrepreneurs run into brick walls when seeking funding,” said Jason Tart, one of the founding partners. “They’re navigating complex systems, vague requirements, and a lack of real support. That’s what we’re changing. Assett was built to make the process faster, clearer, and more personal.”
The firm offers a full spectrum of business financing options, including working capital loans, lines of credit, equipment financing, commercial real estate lending, and startup expansion funds. More than just lenders, the Assett team acts as strategic advisors, helping clients evaluate options, craft funding plans, and build sustainable financial strategies.
What truly sets Assett Commercial Lending apart isn’t just their range of services-it’s how they show up for their clients. Every business they work with gets advice that’s tailored, thoughtful, and grounded in real-world understanding. Whether someone’s launching their first venture or scaling a growing logistics company, the team helps map out a small business funding path that actually fits, drawing on both experience and a strong national network of lending partners.
“We’ve been on the other side of the desk as business owners ourselves, worried about payroll, wondering how to fund the next big step,” said Barbara Tart, co-founder of Assett Commercial Lending. “So when a client comes to us, we don’t just talk rates and terms. We listen to their story, ask the right questions, and make sure they feel heard. Every conversation matters, because behind every loan is someone working hard to build something that means everything to them.”
From contractors trying to cover upfront equipment costs to retailers getting ready to open a second location, Assett supports business owners in all kinds of industries. Their process is quick without being rushed, clear without being cold, and designed to avoid the hidden fees and delays that too often derail good businesses.
The company’s client-first philosophy is already gaining attention for its refreshingly human approach to finance, an industry that has long been criticized for being cold and transactional.
Business owners ready to take the next step can explore funding options or schedule a personalized consultation by visiting www.assettcommerciallending.com today.
About Assett Commercial Lending, LLC:
Headquartered in Sarasota, Assett Commercial Lending, LLC was built with one goal in mind-helping small and mid-sized businesses thrive. As a national expert financial consulting and lending firm, they offer funding as well as listen, advise, and walk alongside their clients every step of the way. With flexible financing options, honest guidance, and real relationships at the core of everything they do, Assett is making business funding feel a whole lot more personal.
Media Contact:
Organization: Assett Commercial Lending, LLC
Contact Person: Jason and Barbara Tart
Phone Number: (941) 549-7395
Address: Sarasota, FL, 34291
Website: http://www.assettcommerciallending.com/
