Drivers across Northeast Iowa are discovering a simpler way to buy a car with Vern Laures Auto Center, where honesty, personal service, and a Lifetime Powertrain Guarantee make every purchase worry-free.

New Hampton, IA, March 2, 2026 — Vern Laures Auto Center is excited to help drivers across Northeast Iowa find the right car. The family-owned dealership has been part of the community for over sixty years, offering guidance, support, and an experience that feels more like visiting friends than a sales floor.

When customers step onto the lot, they notice the difference immediately. Friendly staff greet visitors and encourage them to explore trucks, SUVs, and cars from Chevrolet, Jeep, RAM, Chrysler, and GMC at their own pace. Shoppers can take independent test drives and ask questions freely as they discover the many benefits of buying a new car along the way.

Financing and trade-ins are made simple for clients. Drivers can fill out pre-approval forms online, review monthly payment estimates, and get fair offers on their current vehicles. By removing the usual stress and uncertainty, Vern Laures makes upgrading a vehicle feel natural and simple.

“We love seeing families leave happy with a car that truly fits their life,” said Perry Laures, president. “Buying a car should be fun, and we make sure our customers feel supported every step of the way.”

The dealership also provides a Lifetime Powertrain Guarantee on qualifying new vehicles. This coverage gives drivers confidence, protecting essential components like engines and transmissions for as long as they own the vehicle. With a skilled service team handling everything from routine maintenance to more involved repairs, customers know their car will be cared for over the years.

Mitch Laures, General Manager, added, “We focus on what each driver needs and listen closely to their lifestyle. Whether it’s safety for the kids, comfort for long commutes, or power for towing, we help them find a car that works. It’s about people, not sales.”

Over the years, Vern Laures Auto Center has become a trusted choice and the best new car dealership in Chickasaw County, as well as in Decorah, Waverly, Charles City, Cresco, and nearby towns. Drivers appreciate the honest advice, approachable staff, and the calm pace that makes buying a vehicle feel easy.

Shoppers looking for a new vehicle, flexible financing, or trade-in guidance are encouraged to visit the dealership in New Hampton, browse online at www.vernlauresautocenter.com, or reach out for advice at (641) 814-1155. The team is ready to help each driver find a car that fits their life, their budget, and drive away with certainty in their choice. Every visit is designed to feel friendly, personal, and enjoyable.

About Vern Laures Auto Center:

Vern Laures Auto Center is a family-owned dealership in New Hampton, Iowa, serving Northeast Iowa for over sixty years. The dealership offers new and pre-owned vehicles, flexible financing, certified service, and a Lifetime Powertrain Guarantee. Their welcoming approach makes every vehicle purchase easy, personal, reassuring, and enjoyable.

Media Contact:

Organization: Vern Laures Auto Center

Contact Person: Perry Laures

Phone Number: (641) 814-1155

Address: 1950 N Linn Ave, New Hampton, IA 50659

Website: https://www.vernlauresautocenter.com/