In people’s impression, the newsboy cap may just be a nostalgic accessory that appears in movies, or a standard for the working class in old photos. But if you open TikTok or Pinterest, you will be surprised to find that this hat is returning to the vision of young people in a brand new way.

From the streets of New York in the last century to today’s digital fashion circle, it has crossed the era gap between workers, gentlemen, rock musicians and trend bloggers. What has this “legend in the hat” experienced?

01. Its starting point is not “retro”, but “civilian”
The English name of the newsboy cap, Newsboy Cap, comes from the children who sold newspapers on the streets of the United States in the early 20th century. Its original design was not for fashion, but for practicality:

The multi-piece splicing design makes it easy to fit the hat shape and easy to make;

The small brim can block the sun and rain without affecting the field of vision;

Wool or coarse cotton fabrics are wear-resistant and dirt-resistant, suitable for long-term work.

At that time, the group wearing newsboy caps included not only newsboy workers, but also dock workers, drivers, apprentices, railway workers, etc. This hat is a typical symbol of the working class.

Therefore, the newsboy cap was not “elegant” at first, but a symbol full of street vitality.

02. How did it change from a worker’s hat to a symbol of retro fashion?
With the popularity of baseball caps and other hats after the 1930s, the newsboy cap gradually faded out of the mainstream vision. But its outline and cultural temperament were picked up again by British retro style and Hollywood movies:

In movies such as “The Godfather” and “Empire of Money”, gangsters love to wear newsboy caps, creating the image of **”elegant bad boy”**.

After the broadcast of “Downton Abbey” and “Peaky Blinders”, the newsboy cap once again returned to the trend with British tough guy style.

It has transformed from a “working class” to a symbol of “taste class”, becoming a kind of existence that can be afforded and worn with a sense of history.

03. TikTok makes it young again: from “gentleman retro” to “soft cool Y2K”
You may not think that the newsboy cap has become a “film-making artifact” for Generation Z on TikTok. Bloggers with different styles are re-deconstructing it:

Girls use newsboy caps to mix suits, vests and miniskirts, which are retro and sweet;

Boys match them with genderless suits and Martin boots to interpret “androgynous feeling”;

Vintage girls and Y2K soft girls begin to try the new combination of newsboy caps + colorful knitted vests;

Influential TikTok filters adjust the video screen to the texture of old film, making the newsboy cap “like a movie”.

Today’s newsboy cap is not just “old”, it has become a “maverick personality choice”.

04. How to wear it? The more “collision” of style, the more colorful the effect
The reason why the newsboy cap is so charming is precisely its “ambiguity” – retro but not rigid, neutral but not losing tension. Here are some style suggestions:

Men’s style:
Newsboy cap + white T-shirt + work jacket → functional retro street

Newsboy cap + suit + derby shoes → dark gentleman feeling

Girls’ style:
Newsboy cap + framed glasses + wide-shouldered suit → cool workplace style

Newsboy cap + wool coat + retro lipstick → old movie heroine feeling

Newsboy cap + cotton and linen dress + leather boots → French daily style

Tips:
The biggest charm of the newsboy cap is not “conformity”, but “contrast” – wearing it in a way you have never had before is the best style breakthrough.

05. The newsboy caps we make are not just about shape, but also about texture
As an independent brand focusing on hats, we have invested great patience in the design of newsboy caps. Each hat has gone through:

Three-dimensional cutting technology: more suitable for Asian faces, neither sagging nor swelling;

Head circumference adjustment design: taking into account comfort and support;

Material proofing and testing: using crisp wool / skin-friendly twill fabric, can be worn in all seasons;

Style color matching system: from coal gray, dark olive, khaki brown to classic navy blue, suitable for all kinds of clothing colors.

What we want to create is the kind of style that when you wear it, your friends will ask you “Where did you buy this hat?”

06: Newsboy cap is the most “human” hat
Because it is not a perfect, smooth, emotionless hat.

It has edges and corners, history, street roughness, and urban elegant lines. It is like us, with a vague identity, a variety of styles, experiences, and attitudes.

Newsboy cap is not just retro. It came from the streets of New York, through the ups and downs of fashion, and is still alive today when TikTok is swiping the screen. It does not represent the past, but rather – thoughtful dressers who always walk at their own pace.