Originally posted on https://gofloridaseo.com/blog/f/3-reasons-why-seo-must-be-the-main-focus
SEO strategy is a vital piece of any marketing strategy, but few people understand just how important it really is. If you’re unsure about SEO or even questioning why you should be doing it then here are 5 reasons why SEO must be the main focus for your companies’ digital growth.
If you want more results, first people must be able to find you
When people want answers, they go to Google and the customers you need to grow your business trust Google. SEO is one of the core areas that allow your website to be found easily online.
Being on Google isn’t enough for your business. Go Florida SEO knows you have to be on the first page! A recent article was written about “Why page 2 of Google search results is the best place to hide a dead body”.
With statistics supporting that no one really goes past the first page of Google just being on Google should never be the point. A recent study showed that “90% of people don’t go past the 1st page on Google” according to online research by The Conversion Guru. Which is also complemented by the fact that almost 90% of search engine traffic is from Google.
If you want more people finding you when they are looking for a solution, then you need to be ranking on the 1st page for the solution they need, and SEO can greatly help with that. If you’d like faster results built on how your consumers shop then maybe look into Go Florida SEO’s Behavioral SEO product.
SEO delivers more leads than paid marketing
SEO is considered inbound marketing, which includes other areas of social media and web content compared to paid marketing practices like Google AdWords. It also makes sense that more people trust an organic first page ranking compared to someone who is paying to be play. In truth people know what to look for when it comes to whose paying and who’s not and people tend to stay clear of options that are paid placements.
Next time you go online to purchase something or research an item look to see if you naturally scroll past the paid placements that Google recommends. Go Florida SEO is willing to bet that you skip those ads and you may not even realize you’re doing it.
The last reason tends to be the biggest issue when it comes to evaluating your company’s effective growth goals. Every company has its limits on advertising and digital marketing can be a vacuum of expensive adventures.
Pay or not to pay, that is the question
When you sign up for an SEO service most likely you’ll have some expense tied to it. Nothing inside the digital world is free and if it is then it’s costing you something much more valuable which is time.
Once your SEO team has you ranking for the right keywords then you hold that placement. You will have to make sure that you keep improving and optimizing toward the best SEO practices, but your organic traffic you drive will be free. This is why Go Florida SEO believes SEO is worth it especially behavioral SEO.
The opposite way of organic traffic is going the route of paid traffic or PPC meaning “Pay per Click”. The PPC method can be extremely competitive and costly for your business. You can find CPC or “Cost per clicks” ranging from $1.00 to upwards of $55.00 just for one person clicking your ad. With prices like that you could be paying up to $550 dollars a week just for 10 clicks and who knows if those users are even ready to purchase. Even programmatic advertising can be inefficient without a strong SEO strategy in place.
SEO services, on the other hand, is not based on per-click basis. The beauty of SEO is, you don’t pay for each click.
This can save your business a lot of money and even allow you to invest in other areas of marketing or even growing your staff base.
Devoting a monthly spend toward SEO to help grow your business will be one of the best things you can do as the world turns more digital. Not only will it help your business appear more trustworthy, but it will help drive extremely relevant traffic that you don’t have to pay for.
What could your business look like with a few extra people a day inquiring you for help?