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Originally Posted On: https://gomediashark.com/youtube-ads/
If you haven’t considered YouTube ads for your business, it may be time to start. Find out what makes these ads so cost-effective.
Tap Into YouTube’s Two Billion Monthly Users
YouTube is truly a social media platform like no other. It is one of the most popular digital platforms globally with more than two billion monthly users and combines the power of video with search engine features. This allows you to target your advertising with precision and get an exceptional return on your investment. At Media Shark, we are here to help you get the most out of your YouTube ad campaigns and grow your business with confidence. Give us a call to learn more about YouTube advertising and find out how we can help.
Video Advertising Is Effective
About 90% of people say that they are influenced by video when choosing products and services and many marketers consider this to be one of the most effective marketing tools. In addition, YouTube offers both the benefits of social media and search engines.
YouTube Is More Popular Than Facebook
While it is more than a social media platform, it is actually more popular than Facebook. About 73% of adults in the United States use YouTube regularly, whereas only 69% use Facebook.
Your Audience Uses YouTube for Everything
Millions of people use YouTube for both entertainment and information, which means no matter what type of business you own, your customers are probably using YouTube regularly to engage with content that is related to your offers.
YouTube’s Users Are Diverse
YouTube is most popular among people between 18 and 35, but it has users of all ages and genders, and many parents allow their children to watch YouTube. Ryan Kaji of Ryan’s World was the highest-paid YouTube star of 2020 at the age of nine.
YouTube Is Targeted
YouTube allows you to set the parameters as to who will see your ads. This allows you to get your business in front of people who are already interested in your offers. When you combine the power of video with targeted marketing, you set your business up for extraordinary growth.
YouTube Is Somewhat Under-Utilized
Despite the wild popularity of this platform, its exceptional Google-powered ad capabilities, and its unique nature as both a search engine and social media network, only 55% of marketers report using this medium.
Why Choose YouTube Advertising?
YouTube advertising is incredibly effective because it allows you to target your advertising to your ideal audience with effective video marketing. Here are some reasons why YouTube Ads are a great investment:
How Much Does It Cost to Advertise on YouTube?
While YouTube ads are a great way to build brand awareness, generate new leads, and drive traffic to your business, the cost of these ads can vary widely and depend on a variety of circumstances. YouTube advertising rates are measured in cost per mille (CPM) or cost per thousand views. Your average YouTube CPM can vary from as low as a few cents to as high as more than $20, with an average cost of around $2.
Factors That Influence Average YouTube CPM
Many factors influence the cost of your YouTube CPMs, some of which you can’t control and some of which you can. That is why it is always a good idea to consult with an expert, like the team at Media Shark, before making a substantial investment in YouTube marketing. Here are some of those factors:
Ad Type
YouTube offers many different options to choose from when designing your ad campaigns, including display ads, skippable ads, non-skippable ads, bumper ads, sponsored cards, and more. Each comes at a different price point and offers different benefits.
Your Bid
Like its parent company Google, YouTube ads work on a bidding system. You set your maximum bid for each ad campaign. That bid is the most you will pay, but your actual price may be much lower depending on your competitor’s bids. You will only pay $0.01 more than what your highest competitor bids.
Content Quality
Your audience wants to engage with high-quality content, especially when engaging with ads. They want to see that you are a reputable business with excellent attention to detail. That is why it is essential to create engaging ads. However, don’t be intimidated. Creating high-quality content can be more affordable than you think.
Your Target Audience
When you run a YouTube campaign, you set the parameters of your audience. If it is the same parameter as many of your competitors, you can expect to pay a bit more. That is why it is essential to target the right audience when running ads.
Niche
Your ad costs will vary greatly, depending on what type of products and services you are offering and what you are bidding on. If there is a lot of competition for your niche, you may end up paying more for your ads.
YouTube’s TrueView Ads
TrueView ads are one of the most effective ads that YouTube offers, though they may cost a bit more. These ads are placed inside videos that are relevant to your brand. The viewer has the option to skip these ads after about five seconds, but you are only charged if the viewer watches the ad for more than 30 seconds or takes action on the ad by engaging with your call-to-action.
CPM vs. CPV
While CPM is a popular metric used to define the cost of YouTube ads, cost per view (CPV) is more specific to TrueView ads. Unlike CPM, your CPV is measure by each view, not your cost per thousand views. Your cost for a TrueView Ad will be a bit higher since you are guaranteed that you are only paying for your ad when a user watches it or takes action. The average cost for an individual view is between $0.10 and $0.30.
How We Can Help You Make the Most Out of Your YouTube Marketing Campaign
YouTube advertising can be a game-changer when it comes to growing your business, but it can also be expensive if not done properly, and you might not get the results that you should. That is why it is important to hire the right team to optimize your campaign and create ads that drive more traffic to your business and convert more sales. At Media Shark, we can help you create and design an ad campaign that targets people most likely to be interested in what you have to offer. Then we will work tirelessly to maximize your ROI to ensure that your YouTube strategy yields the best possible results. Our services include:
Video Ad Creation
Our team will create beautiful and engaging ads that appeal to your target audience, increasing the number of views your ads get and lowering your CPM or CPV, depending on the ad type you choose.
Bid Management Strategy
Many factors go into your ad cost. That is why we take the time to research what the competition is doing and explore different ways to optimize your strategy. Then we will determine the best bid strategy for your ad campaign.
Informative Reports
In addition to being highly targeted, YouTube ads are also highly trackable. We will use this data to compile in-depth reports to show you how well your campaigns are performing and figure out what we can improve.
How Our YouTube Ad Services Work
- Step 1: Get Started
We’ll meet to discuss your business, goals, and current strategy. Then we will walk you through how YouTube ads work and what you can expect.
- Step 2: Create Your Campaign
Once we know your business through and through, we will get to work creating stunning video ads and building a bid strategy that maximizes your results.
- Step 3: Track Your Results
We make it easy to see how your ads are performing with regular, easy-to-read reports. Then we will adjust your strategy based on your feedback. Give us a call today to begin seeing real results on the internet’s most popular video platform.
Unlock the Power of YouTube Ads Today
If you are ready to accelerate the growth of your business with YouTube ads, give us a call to find out how we can help. We can’t wait to show you how effective these ads can be.
Choose a Comprehensive Advertising Agency
We make it easy to see how your ads are performing with regular, easy-to-read reports. Then we will adjust your strategy based on your feedback. Give us a call today to begin seeing real results on the internet’s most popular video platform.
How Much Do Our Managed YouTube Ads Service Cost?
At Media Shark, we offer a wide range of advertising packages designed to meet your exact needs. Our plans can be customized with additional add-on services to ensure that you are getting the right plan for your business. Give us a call to get a quote.