Originally posted on http://www.artshine.com.au/2017/10/website-stabbing-back.html
Even those that have just half a foot in the door of business know exactly how important it is to have a website. It is your biggest brand ambassador, the first impression you can’t change, your modern day business card and your chance to show the world exactly who you are – the qualities you have that set you apart from the rest of the crowd. Your website is your biggest chance at setting the tone of your brand.
However, a great website has more to offer than just a sleek and enviable design. To give it to you bluntly, if your website is little more than a pretty face then it could be doing your business more harm than good.
So, here are the big websites mistakes you could be making without even realizing:
You Don’t Target A Specific Audience
Your website needs to be designed with the sole intention of attracting your ideal customer, which is why you need to visualize exactly what your ideal customer looks like. It could be a Starbucks-loving millennial that rides a bicycle to work in Brixton. Or maybe it is elderly couples that prioritize family. Perhaps it is fiances planning a budget honeymoon. Whatever it is, focus on that. Trying to appeal to the seven billion people the occupy this planet will only work against you.
You Have No Idea About SEO
Don’t get us wrong, this is not an easy area of Internet-confusion to understand because algorithms change and external variables come into play. But that is still no excuse. You have a business that relies on a website and so it is up to you to keep on top of the ultimate SEO checklist to boost your organic traffic. Why is this important? Well, if you don’t know that then you’ve got more homework to do than we first thought but, to sum it up, your SEO is what helps you get found on Google. You’ve heard of that, right?
Your Copy Is Duller Than Prison Food
Just take a minute to think about the kind of employees that work in your company. They are probably friendly, funny, interesting and wonderful people. The question is, will a potential customer get that impression by reading the copy on your website? We thought as much. Look, you need to sing as loud as you can through your website’s written content so that your customers hear your voice. That is why you need to hire an experienced creative copywriter. If you don’t then you run the risk of having dull and terrible writing turning all potential customers off the moment they set eyes on your brand.
Your Website Is Not Easy To Use
Sure, your website looks lovely, but if your visitors need a detailed map to try and navigate then you have failed. It’s that simple. That is why you need to go through your website with a developer and make sure that the calls to action are clear, being able to contact you is easy, the questions your customers may ask are answered and your website works across every different form of device. Yeah, we’re talking smartphones and tablets, which is where most web browsing is done these days.
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To your success,
Vinh Van Lam & Stuart Horrex
Your Coaches ArtSHINE industries