Originally posted on https://www.zon.tools/blog/what-it-means-to-be-an-amazon-advertising-partner/
Did you know that the average conversion rate of eCommerce sites is 1.33%? On Amazon, it’s a different story, though. The average PPC conversion rate of the platform is a whopping 9.47%.
This means its PPC campaigns are on a whole other level than the off-Amazon ads. This is one of the reasons why advertisers are choosing Amazon and why Amazon’s advertising business has grown to be worth $10 billion.
The effectiveness of its PPC campaigns is what’s drawing advertisers in. However, it’s still up to you to make it effective. The best people to help you with that are Amazon advertising partners.
But what are advertising partners and what can they do for you? Find more about them below.
What is an Amazon Advertising Partner?
An Amazon advertising partner is a company that has shown excellence and a high level of engagement on the advertising platform.
Amazon has a set of criteria that a company must pass to become a partner. Not all companies become one because of the retailer’s strict requirements.
This program helps both Amazon and the partner to deliver consistent quality service. The partner can be a tool provider or an agency that helps you. They may offer services like planning, developing, executing, and optimizing your advertisements.
In other words, each partner has expertise among Amazon’s range of specialties.
Being a partner has its benefits, too. It’s some form of a collaboration between the two companies, wherein Amazon provides resources that its partners can use for developing and innovating products and services to help advertisers manage and optimize their campaigns. Through this partnership, companies can also learn new features and address issues.
That said, Amazon doesn’t endorse its partners or any of their services. It doesn’t manage any of these companies; they have their own pricing and payment particulars.
Should you choose to work with one of them, you adhere to their terms and conditions. Your contract will be between you and the partner, not including Amazon.
What Does It Mean for You?
It’s great news that Amazon has recognized Zon.Tools as a partner, but what does it mean for you, our customers? Find out below how this helps you.
1. You Can Get Assurance on the Quality of our Service
Like we’ve said above, Amazon has strict requirements when it comes to naming their partners. People trust the company to be responsible when picking the right companies to work with. That explains why they must have high criteria to be able to deliver the best to their customers.
When you choose us, you know you’ll be working with a company with a high level of proficiency as Amazon reviews the level of success of our products and services.
We have already demonstrated our capabilities to help advertisers maximize their campaigns. Not only that, but we already have a track record of success, which you can verify checking our reviews.
Over the past 24 months, e have helped numerous advertisers reach their business objects.
This is the level of competency you can expect when you deal with an Amazon advertising partner.
2. You Also Benefit from the New Features we Learn
Because Amazon partners also benefit from being a partner, we can use everything we learn to improve our services and tools. Amazon development and advertising API teams take charge of providing valuable support to their partners.
They also help their partners with API or other operational issues. This further helps us to be more efficient in improving our products and services.
The help we receive extends to you. After all, you’re the one who benefits from better quality service and tools.
3. You Can Better Optimize Your Campaigns
We specialize in managing, automating and optimizing your advertising campaigns. We offer tools to help you do these when these tasks may seem overwhelming to you.
We can help you maximize your ROI and provide data insights for building a stronger Amazon business.
Zon.Tools offers Enterprise Management and Automation Software for PPC campaigns. It does things like adjust your bid, adjust your keywords’ bids, mine keywords, and much more on its own. With these, you can surmise that we focus on tools for optimizing Sponsored Ads.
Choose Zon.Tools as your Amazon Advertising Partner
With these points, the next logical thing to do is to get in touch with us to help you.
Whatever it is you need – whether it’s a full service or a tool for your ads – you can trust us to do it right.
Contact us anytime through our chatbox, or learn more about advertising with our other articles, like this one discussing the importance of keyword research.