Digital this, digital that. It seems like digital marketing is the only thing you hear about in advertising circles these days. The problem is, it isn’t the easiest thing to figure out.
But you’re doing your business a disservice if you don’t put a digital branding strategy in place. It’s so important that 66% of marketers state that their company will sacrifice growth rather than harm their company brand.
If you’re still struggling to figure out what digital branding is and how it can help, this post will tell you what you need to know. Keep reading to learn the answers to your questions.
What Is Digital Branding?
Ask yourself this: what do people think of when they think of your company?
If you can’t come up with an answer to that question, you haven’t done a good job of developing your brand. This is what digital branding will help you do.
A digital brand is what tells consumers what your business is and what it stands for. Everything from your colors, typography, imagery, and online content will help people figure out what your company is all about.
When a customer knows who you are, it will help you connect with them so you can start selling more products.
How Can Digital Branding Help?
Now that you know what a digital brand is, it pays to understand how having one helps. Below are seven things that make creating a brand online is worth the effort.
1. Stay Consistent Across Platforms
Consistency has always been a part of branding for businesses. Even before the internet, you could go to the same store in different locations, and they would look almost the same.
If you want to reach as many people as you can online, you need to set up your business on all the social media sites your consumers are a part of. If each one of your brand pages is different on these sites, your messaging is going to be off.
You can think of these sites as being extensions of your main website online. Your digital brand will help you stay consistent across everything.
2. Stand Out from the Crowd
Online shopping has opened the door for everyone to start competing without the cost of opening a physical store. While this is great for new business owners, it also means that you have more competition than ever.
Why would someone buy from your store when they could buy from the other dozen websites selling the same thing as you? Your brand will help answer that question.
A great brand will help you stand out from your competition. It enables you to connect with consumers. If a customer is ready to buy a product that you sell, your business will be who they think of when they’re ready to buy.
3. Charge a Premium
How often do you spend a little more because it comes from a name brand? Sure, a lot of people do buy from the cheapest option. But that isn’t always the case.
If you can establish your brand as a significant player in your industry, you won’t need to charge the lowest price possible to get customers. Your brand will help you keep your prices high.
4. Get More Online Reviews
How many people leave reviews for unknown brands?
Not that many.
Unfortunately, that won’t stop people who have a bad experience with your company. Even if you have a great product, you could end up having more negative reviews than positive ones.
If you establish yourself as a brand, you’re going to attract more loyal customers. These are the people who go out of their way to talk about the products they love. Ask them to share their experience with customer reviews so you can generate more positive reviews online.
5. Get Help From Influencers
Influencer marketing is a large part of a lot of marketing strategies for businesses today. The problem is, influencers now carry a lot of weight.
Unless someone really loves what you sell, you may not be able to get an influencer to promote your product if your company is unknown. Even if you do, how much do you think it will cost.
If you create a brand, influencers may be more inclined to help promote your products. You’ll be able to reach out to industry professionals, celebrities, and internet stars for help.
6. Lower Advertising Costs
Getting customers is expensive if you don’t have any visibility. You are likely paying for every visitor that finds your website.
Things change when you have a popular brand.
Any brand strategies your business uses should encourage people to follow you across social media sites. When people do this, you’ll be able to send news and promotions to your followers.
If you create shareable content, you have the possibility of reaching even more people. If your fans start sharing your content with their friends on social media, you can go viral and get a significant boost to your business.
7. Get Product Ideas
Are you sure that your customers will like your new products? If you have no loyal customer base, there’s no way to know for sure unless you start pumping money into your advertising funnel.
If you have a brand, you can just ask your past customers.
Having customers that enjoy your brand means you can reach out to previous customers and ask them what they like about your products. You can use this data to come up with new product ideas and figure out the problems with your new product lines.
Start Your Digital Branding Strategy Today
You’re asking for trouble if you think you can get away with not developing a digital branding strategy in today’s world. Almost everyone expects you to have a web presence today. Make sure you give your customers one so you can keep growing your business online.
If you’re wondering how you can start using the internet to bring new customers to your website, our blog will help. Head over there to read our latest digital marketing tips.