Photo by Tim Bennett
Originally Posted On: https://gomediashark.com/media-shark-3/
Having custom video content for your business would truly take your digital marketing efforts to the next level and Media Shark is your premier video marketing agency. Aside from having engaging content or ads, you could also post your videos on social media, your website, and even newsletters.
The only problem is that you don’t know who can handle all of that video marketing work.
If you’re interested in finding a company that provides video marketing services, look no further than Media Shark.
Media Shark is a company that knows how to create and market effective video content. After you read this post, you’ll understand why they’re the right company to help you with video content marketing.
Why Video Advertising Matters
If you don’t utilize video content marketing, you’re missing out on having a complete marketing strategy.
It’s estimated that people will watch around 100 minutes of video each day in 2021. Video marketing strategy is so important to industry professionals that 95% of respondents in a survey said they planned on increasing their spending on video marketing in 2020.
Overall, video content marketing stands to benefit the people that view it and the people that make it. People love videos because they’re easy to digest, entertaining, and can help explain difficult concepts in a short amount of time.
Some marketers view video as the ultimate content platform for the digital age. Videos are a versatile and engaging content format that connects with people visually. It’s easy to share across multiple platforms and makes marketing your content easy.
Why Should Media Shark Handle My Video Marketing?
Now that you know how powerful video advertisements can be, you may be eager to find someone that can help you plan and execute your video marketing strategy.
There are a lot of companies that offer video marketing services, but if you want to ensure that your work is in the right hands you’ll want to use Media Shark. If you care about ROI and getting the best results possible, Media Shark is the company for you.
Curious about why you should go with Media Shark over the competitors? Here are our top reasons why people continue to choose our company to manage their video marketing strategy.
Targeting is everything in the digital advertising world. If you don’t have a solid targeting strategy, you’ll be wasting time and money directing your marketing efforts to the wrong people.
Media Shark is a company that understands the importance of targeting. That’s why utilize so many different targeting strategies to ensure that your content gets in front of the people that need to see it the most.
Here are some examples of just a few ways we can handle targeting in marketing campaigns:
Geolocation is one of the most powerful tools a video marketer could use. Utilizing geolocation features allows you to target your ad to people in your immediate area.
When you add geo-tags to your videos, you’ll be able to market more personalized content that has a better chance of engaging users. It makes your business locally relevant, improves the user experience, and can let viewers know about relevant discounts and deals.
Wouldn’t it be nice if you could find a way to target your ads towards people that you know are already interested in similar products?
When you target by buyer behavior you can target ads towards people that buy specific products online. This can be a great way to attract people away from your competitors and get your content in front of people that are ready to make a buying decision.
Keywords and Phrases
Did you know that video marketing can help your SEM efforts? Keywords can be important in video marketing too. When you target your videos based on specific keywords and phrases you can also help increase your chances of ranking for them.
If you’re interested in taking your geolocation targeting to the next level, consider targeting potential customers by IP address.
IP address targeting can be even more effective than geolocation targeting because you’ll be able to target households and businesses. This can be a great way to keep existing customers engaged with your content!
Retargeting can help get people engaged in the buyer lifecycle again. This targeting method lets you target your ads towards people that have liked specific products or services on your website.
Price is one of the biggest reasons why some people choose to not work with agencies. The cost of advertising coupled with the cost of the agency’s services is too much for some businesses to handle.
There’s also the possibility that the agency you choose simply doesn’t understand the best way to use your budget. They’ll put money towards platforms because it’s standard practice, not because it’s actually good for your business.
When you work with Media Shark you don’t only get to save on costs, you’ll also work with an agency that understands the right way to manage your account spend across all platforms.
We only use marketing funds if people actually engage with your ads. This means that you’re solely paying for results, not ads that don’t perform.
We also pride ourselves on being able to act as a digital financial investor for our clients. Each client’s individual budget is taken into careful consideration before we come up with a marketing strategy.
You won’t have to worry about your money going towards platforms that don’t perform for you. We’re constantly monitoring performance and adjusting campaigns to ensure that every client is getting their money’s worth.
Bringing down advertising costs is important for both advertisers and their clients. Our ability to bring our clients the best results heavily depends on CPC costs and pricing for ad space.
Using programmatic buying has helped ensure that we get our clients the best pricing possible. We have established relationships with countless networks and media outlets. That makes it much easier to negotiate prices and pass the savings on to our clients.
All of our hard work helps our clients enjoy a very low CPC rate. Our methods are so effective that the cost of the average CPC with us can be under $1!
Effective Custom Reports
We all know how important reporting is for marketing, but some places take it a bit too far. It isn’t uncommon for some agencies to send their clients lengthy reports that look impressive but don’t tell them anything.
Long reports that clients don’t understand are unhelpful. If you’re interested in working with an agency that can make reports you can understand, go with Media Shark.
We put time and effort into our client reports to ensure that they can have a full understanding of how our video marketing efforts are working. Here are just a few of the metrics each of our reports will cover:
Do your customers seem to prefer Android or Apple phones? Have fewer desktop users been interacting with your video ads?
Gaining insight into the devices and platforms your customers use the most can help improve your marketing strategy. You may find that you need to make improvements to mobile or desktop experiences to keep your customers engaged.
The data we gather about your audience can do much more than give you information like their age and interests. Our audience data can give you much-needed insight into who your ideal buyers are and can even help you create buyer personas.
Know where your most popular video ads are being placed and which ad style seems to get the most clicks. Having this information can make it easier for you to make better ad-buying decisions in the future.
Attention to Detail
Automatic ad buying has made it easy for some agencies to quickly turn around ads for their clients. In some cases, it can be helpful, but in others, it can be harmful.
Going with an agency that only uses automatic ad-buying could mean that you’re working with people that don’t keep a close eye on your account. They’ll let the program handle buying and could make you miss out on good ad opportunities.
We pay close attention to each of our campaigns at Media Shark so we can give our clients the best results. Our attention to detail can make the difference between a low performing video ad campaign and one that knows how to consistently convert.
Start Video Marketing Today the Right Way
If you’re looking for an efficient and fearless company to help you with video marketing, Media Shark is ready to be your new marketing partner. We’re a results-driven marketing company that does whatever we can to help our clients.
We aren’t just experts in video marketing. Companies that need help with display and audio advertising can also benefit from our services.
Do you have questions about how we can improve your company’s digital marketing strategy? Are you ready to start working with Media Shark today?
Regardless of what you need, we’re here to help. Be sure to fill out the form at the bottom of this page so you can receive your free marketing strategy session. In the meantime, browse our blog so you can learn more about marketing.