Vern Laures Auto Center continues to update its wide selection of new and pre-owned vehicles, ensuring Cresco-area drivers always have dependable options backed by family values and trusted local service.
New Hampton, IA, September 30, 2025 — Vern Laures Auto Center is proud to share that its inventory of new and used vehicles is once again refreshed for Cresco-area drivers. The family-owned dealership has built its reputation on never running short on options, making sure every visit feels worthwhile. From first-time buyers to longtime customers, visitors can count on finding a car, truck, or SUV that fits both their lifestyle and their budget.
For more than sixty years, Vern Laures Auto Center has been more than just a car lot. It has been a neighbor, a familiar name, and for many families, the first stop when it comes time for a new or pre-owned set of wheels. While the brands on the lot, such as Chrysler, Jeep, Dodge, RAM, and Chevrolet, are nationally recognized, the dealership itself has stayed rooted in local values of honesty, fairness, and community.
“We take a lot of pride in being consistent,” said Dan Venem, Sales Consultant at Vern Laures Auto Center. “Every time someone from Cresco or the surrounding towns visits us, they know they’ll find both new arrivals and reliable used cars Cresco. That’s been our promise for years, and it’s one we plan to keep.”
One of the dealership’s most valued promises is its Lifetime Powertrain Guarantee, included at no extra cost on qualifying NEW vehicles. The program gives buyers confidence that, as long as they keep up with recommended maintenance, the heart of their car-the engine, transmission, and other essential components-will be covered for as long as they own it.
Financing has also been tailored to fit the real needs of Iowa drivers. Online pre-approvals take only a few minutes, and trade-ins are handled quickly and fairly. Whether it’s a young driver picking out their first reliable sedan or a Cresco family needing a roomy SUV, the process is designed to be simple from start to finish.
“Our customers are like family,” said Perry Laures, President of Vern Laures Auto Center. “We’ve served generations across Northeast Iowa, and the best compliment we hear is that people actually enjoy coming here. That’s rare in this business, but it means the world to us.”
The dealership also runs a full-service department, staffed with certified technicians who handle everything from quick oil changes to more advanced repairs. Scheduling is easy online, and many Cresco drivers find peace of mind knowing their dealership is just as reliable after the sale as it is on day one.
For drivers in Iowa searching for a reliable car dealership near Cresco that feels personal, dependable, and close to home, Vern Laures Auto Center continues to be a trusted name worth the short drive to New Hampton.
About Vern Laures Auto Center:
Vern Laures Auto Center is a family-owned dealership based in New Hampton, Iowa, offering new and pre-owned Chrysler, Jeep, Dodge, RAM, and Chevrolet vehicles. Known for its Lifetime Powertrain Guarantee on new models, flexible financing options, and highly rated service department, the dealership has been serving Northeast Iowa communities, including Cresco, Decorah, Charles City, and Waverly, for over 60 years.
Contact Information:
Organization: Vern Laures Auto Center
Contact Person: Perry Laures
Phone Number: (641) 814-1155
Address: 1950 N Linn Ave, New Hampton, IA 50659