Today, there are over 1.5 billion websites online. Out of these, about 200 million are active.
Having a website is vital in order to promote your business and garner excitement for your upcoming trade show. It might seem overwhelming to make yourself stand out from the sea of websites, but there’s hope.
This article will take a look at the benefits of SEO for your business. Read on to learn how SEO will make your business stand out from the crowd and potentially gain more sales.
What Is SEO?
SEO stands for search engine optimization. It’s a way to attract organic (free) traffic to your website.
In SEO you have the organic results, quality, and quantity of the traffic. The quality of your traffic is defined as seeing if the potential customers who come to your page are part of your ideal audience. That means using the right keywords to attract those looking for baseball hats if that’s what you sell.
How It Works
First, a person will type something they’re searching for in the search engine, which is known as a keyword. Crawlers will go out and gather different information throughout the internet.
This places the information that they find into an index. After indexing, the algorithm will try to match websites based on that person’s search.
1. Builds Traffic
First, search engine optimization is important because it’ll build traffic to your site. When you’re growing your business, you’re trying to improve awareness and visibility. As you build your SEO strategy, it’ll help you grow your site’s awareness.
2. Promotes a Positive Experience
Having a user-friendly website will create a positive experience for your potential customers. Not only that, but it’ll make it easier for crawlers to navigate through your site and use valuable content. Avoid websites that are slow to load or have a poor interface.
3. Builds Trust
Your local SEO strategy will build trust. In order to represent positive SEO, you’ll need to have high-quality backlinks, optimization in your images and content, and a positive experience for visitors. When you establish your brand, you’ll increase the number of crawlers that are sending traffic to your site.
4. Increased Traffic
If you’re focusing on local SEO, you’ll be able to have the right traffic depending on the state, town, or city that you’re looking to target. SEO professionals can optimize the content and website itself to increase the traffic that you’re looking for.
Don’t forget to use Google My Business to promote your business at a local level. Encourage Google reviews from your customers as well.
3. Improves Conversions
Since SEO-Optimized websites are easier to read, they’re more likely to increase conversions. The visitors of your site are more likely to be your returning visitors, customers, and subscribers.
Since marketing campaigns can be expensive on search engines, SEO marketing is a more affordable option. While you’ll need to make money upfront to hire an SEO professional, it’ll save you money in the future.
The great part about SEO is that once you build it up, your traffic can hold steady as long as you keep with the same practices. Whereas, paying for ads, once you stop paying for them then the traffic stops.
6. Stand Out
One of the best benefits of SEO is that you can stand out from the competition. That means search engines recognizing you as more informative and helpful when they send customers your way.
Think about comparing 2 websites that have the same services or products. One website is optimized while the other isn’t.
It’s clear to see that the optimized website will perform better in search engines. It’s also important to hire an SEO professional since there’s a good chance that your competitors are also using SEO.
SEO Is Often Updated
It’s best to reach out to an SEO professional since SEO best practices and algorithms are constantly changing. This will allow you to have more time focusing on your business instead of worrying about SEO.
SEO Marketing Tips
First, add internals to new pages. Internals are links to other pages on your site.
Next, every year you’ll want to perform an audit for your content. Take a look at what posts are working and what might be hindering you.
Next, many today prefer video over content. Make sure that you record your trade show exhibit events and guest speakers.
Then you can upload it onto YouTube and embed it onto your site. Have content as well with your site for SEO purposes.
You can also go through different blog posts and recreate them as videos. Make sure to embed the videos into these blog posts.
Next, consider adding a caching plugin. This is in order to speed up your website.
Did you know that mobile internet has increased by 504% in daily usage since 2011? That’s why it’s important to make sure that your website is both desktop and mobile-friendly.
Exploring the Benefits of SEO
Now that you’ve explored this guide on the benefits of SEO, you should be well-prepared to get started on your SEO strategy. Take your time coming up with the right strategy for your needs based on your target audience, products, and services.
Are you ready to get started with improving or starting SEO for your website? Contact us today. We’ve been helping our clients profit and improve their conversions since 2012.
Have questions? We can help! We’ll come up with an action plan that meets your needs and helps you see more conversions.