Originally posted on https://webconsulting.ie/five-digital-marketing-2019/
Every year new technology is released on to the market place, we become more tech-savvy and every single year the market changes so rapidly, it’s hard to keep track of the pace of change.
Every year this will happen at a faster pace as our technology continues to improve. In spite of this reality, the primary objective of digital marketing remains the same. Get, and retain your audience’s attention!
There are some key areas to look out for in 2019:
- Artificial Intelligence
AI is the buzz word of the season, not a lot of people understand it but it is going to become imperative to your success in the digital era, in essence AI uses computers and vast amounts of data, to predict patterns and outcomes.
You can use AI for tasks like researching your data bases and acquiring trends and patterns and identifying sales behaviour or engagement. AI is a game changer for digital marketing it allows us to identify, localisations and preferences on a scale never seen before means you can market directly to your target audience and expect to gain meaningful results quicker than ever.
Talk to us if you would like to understand how could use AI to increase you’re e-commerce ROI by over 73%
The trend for chatbots has continued to expand and improve. Although businesses have been slow to adopt the trend it is a highly lucrative market and expected to accelerate dramatically in the following years.
Chatbots can help with customer service tasks and answer repetitive customer questions like: “When will my package be delivered?” “What time is my appointment?” “Where are you located?”
Bots can also be used to warm prospects, schedule sales appointments and help make purchases.
In deciding whether or not to invest in a bot, figure out if you’d want to use the bot for customer service or in more of a sales capacity. From there, you can steer yourself toward the technology that makes the most sense for your goals.
- Smart Speakers And Audio
To capitalize on this trend, you can try to optimize your website for voice searches, in a world where time is in shirt commodity it is essential that we try to utilise it as much as possible and voice searches using Alexa or Siri are highly useful in this regard.
In order to optimise your website for voice searches, you could also write blog posts on the various topics and questions, but the best way is to naturally incorporate the particular phrases. If you were optimizing for “Florist who deliver now” you could write content that says, “We deliver from 5:00 p.m. to 10:00 p.m. Monday through to Sunday.” This would get picked up quickly on SEO voice searches and allow you to rank higher.
- Local Influencer Marketing
While influencer marketing is not a new topic, the importance and growth potential is astronomical.
While a brand ambassador that derives from celebrity status may be cool, that kind of attention can be short lived and in a more localised content market, partnering with local influencers and put together long-term campaigns and promotions, can have more lucrative long term benefits.
Educate yourself on the top influencers in your market. Check out relevant podcasts, Facebook, Twitter, YouTube, Snapchat, Instagram and other platforms. Try to connect and propel your brand to the next level.
- Live Video
Video is an absolute necessity in content marketing. The only thing better is live video. Trying to give background and insight into the everyday work of your brand builds a solid relationship for brand loyalty.
There is an element of planning required to excel in live video, far from being a fly on the wall documentary the objectives of the video should be well planned from the outset and connect with overall long term marketing objectives.
It is also essential to utilise social media adequately so that your target audience has ease of visibility. Try to keep your videos fun, engaging and create experiences along the way.
It is clear that there are many other trends to watch out for in 2019 and as always, clear and engaging authentic content is the essential ingredient in all successful marketing campaigns