According to the statistics 30 percent of new businesses will fail in the next two years.
In order for your business to grow you need to know how to market it effectively. One of the best ways to ensure that your business gets in front of the right people is through search engine optimization.
However, over the years there have been many changes made to the algorithm of search engines. Google, in particular, is notorious for changing its algorithm often. This means that it has rendered some SEO techniques obsolete.
This is one of the major reasons that some may think that SEO is dead. The truth is that SEO is not as easy as it was when Google first arrived on the scene but it is still doable. Here are the top reasons why SEO is not dead.
1. It’s Still Possible to Rank Well
Search engine optimization is all about getting pages to rank. This is still very possible. What has changed is the fact that you must be more strategic about what you do to get ranked.
Throwing a bunch of links at a webpage in the old days was guaranteed to get it ranked. However, a more diligent approach is needed these days. You must ensure that your links are relevant because relevancy has superseded volume.
2. Does Keyword Usage Still Work?
Keyword usage still works. However, overstuffing your pages with keywords to get them to rank is no longer the best option.
This does not mean that you should not use keywords. In fact, you should still use your target keyword in the first one hundred words on a webpage.
What you can no longer do is overstuff the keyword for search engine optimization. If you do you will incur a penalty and this will make it difficult for your webpages to rank. What you need to do is make sure that your content is informative and answers questions.
3. Social Signals
It used to be that just getting links from webpages was enough. Things have changed especially if you want to rank in more than just Google.
When it comes to search engines like Bing which drives a decent amount of search traffic. Your social signals can help to take you to the top of the results.
A Final Look at Whether or Not Seo is Dead
Some may say that seo is dead but this is definitely not the case. Search engine optimization is still a great way to get your webpages ranked in the search engines. However, in order to get the most out of it, you need to remember that less is more.
The “less” that you do should be highly strategic and targeted in order to ensure that you do not hurt the chances of your webpage ranking.
The bottom line is that you should try to use your keywords wisely, get links from relevant pages and improve your social signals. In this way, you will increase your chances of ranking well.
If you would like more help with SEO please contact us.