On any given day, Google powers more than 60,000 searches each second. This number increases year after year as Google continues to dominate the search engine world.
Google currently has 90 percent of the market share which means 9 out of 10 people you know have used the search engine. Getting your website to the top of Google is a major step in attracting more customers to your business.
Here are some ways Google to get your business into one of the top spots.
Keep Content Current
Outdated content means your content lacks relevance. Relevance is one of the major drivers of the Google search engine algorithm.
Go through each page and refresh copy with old dates and attachments. Even if the content is evergreen or not time-specific, add new information to your website from time to time to keep it fresh.
Keyword stuffing is bad SEO. Brands attempted to take advantage of Google’s search algorithm to reach top rankings by overusing keywords.
The result was website content that was unnatural and robotic.
Google now prevents this practice by using its AI to find and prioritize conversational website copy. Some industries prefer to keep a more professional tone on their web pages to maintain credibility.
If this is true for your industry, consider starting a blog where you can use a more relaxed voice when discussing your products and services.
Allow comments and shares of your website content. Google prioritizes content that consumers find relevant.
This means that someone else sharing or rating your business improves your search rankings. Google’s priority is to find important content that people want to see.
Prove your content is worthy of a top spot by allowing your supporters to speak highly of your brand around the web.
Link to Social
SEO can happen both on and off your website. Your social media pages are a great tool to use that can increase your search engine ranking.
Social media pages are included in search engine rankings. The mention of your business over social media makes it more relevant to Google.
Always link your pages back to your company website. Request that customers leave reviews on your company page.
Improve Web Design
Websites with links that don’t work or that are hard to navigate won’t make it to the top spot in Google. Google’s goal is helping readers find what they need online.
If they can’t get to the content, Google hasn’t done its job. Make sure your site loads quickly and the page design creates a great user experience.
Getting Your Website to the Top of Google
Getting your website to the top of Google is every marketer’s dream. This dream is much easier to achieve when your website is well designed and full of high-quality content.
Google’s number one goal is to make search easy for its customers by giving them the best possible information per query. Make sure your website fits into this category and your rankings will soon soar.
For more information on optimizing your small business website, check our blog for updates.