When it comes to SEO for Dispensaries and Cannabis delivery services, there is one very important thing every single cannabis retailer should do. The absolute most important thing you can do if you want to begin the process of improving your search engines rankings is to claim the GMB listing for your cannabis business.
What is a GMB listing?
Some of our clients come to us with a very in depth knowledge of google and it’s ecosystem of tools for business owners, but most others have no idea what those letters mean. GMB is short for Google My Business. Google My Business is a free tool that helps small businesses create and manage their Google listings, which appear when customers search on Google Search and Maps. When it comes to local search optimization its almost all about optimizing this listing to get it showing up in the map listings that appear at the top of a search pertaining to a geographic location (Los Angeles Dispensary, for example).
Dispensary SEO – Why Google My Business is so important
Whether you are a dispensary or cannabis delivery service, optimizing your GMB listing is absolutely crucial. In fact, it is so important that sometimes the first listing in a search is a dispensary that doesn’t even have a website; just a highly optimized listing on google. As a dispensary owner, you probably already know that advertising options are extremely limited in the cannabis space leaving organic search traffic as the number 1 source of business for cannabis retailers. As the graphic shows, your Google my business listing is the most important factor in local search.
How should a dispensary optimize their GMB listing?
While this will be a future blog subject of it’s own, here are some brief tips to get you started.
- Claim your listing and make sure it is accurate and up to date. It is very important that the info found here matches what is on your website and other listings such as Leafly and Weedmaps.
- Make sure you pick the correct category. The correct category for cannabis retailers is “Cannabis Store”. You would be surprised how many dispensaries are listed as herb stores or smoke shops.
- Ask for reviews, and respond to them; both positive and negative. Your average review rating is one of the most prominent elements seen by customers. The more good reviews you have the better you will rank as well. Use bad reviews as an opportunity to improve your customer service and demonstrate that making this right is a high priority.
Need some help with SEO for your dispensary?
Helping cannabis retailers get more visible online is all we do, and we’re pretty good at it! Use the chat icon below to schedule a quick appointment where we can review your Google My Business Listing together!