According to a recent study by Reuters, 64% of Americans drink coffee every day.
But did you know that of these thousands of coffee drinkers, few know the secret to the perfect cup?
Let’s just spill the beans right here. It is freshly ground coffee.
If you are not yet in-the-know about the importance of freshly ground coffee—and therefore a coffee grinder purchase— you need to keep reading. Because anybody who enjoys their daily cup of joe definitely deserves to know about this coffee fact.
Once you understand why freshly ground beans are what coffee is all about, you will be all set to make rounds of drool-worthy java that will have your most gourmand of friends pink with envy.
FRESHLY GROUND COFFEE IS GAME-CHANGING
There. We said it. The most game-changing thing you can do to your coffee is to make it from freshly ground beans.
Because all pre-ground coffee is stale.
While this might sound shocking, it is true. It is believed that 15 minutes after being ground, the coffee loses roughly 60 percent of its aroma/flavor. The source of these numbers is unclear, but what is clear is that coffee’s flavor and aroma do dramatically deteriorate soon after coming out of the grinder.
As soon as coffee beans are ground, oxygen and moisture begin to react with the grounds. This impacts the volatile aromas and flavors (of which coffee has over 1,000) and also breaks downs and dilutes the bean oils.
THE FLAVOR IS OFF THE CHARTS
If you freshly grind your coffee beans, you will lock in all of these precious compounds and oils mentioned above. Which is why freshly ground coffee is almost incomparable to pre-ground.
Do you know why the coffee from your favorite coffee shop is so amazing? It is freshly ground!
THE AROMA IS THE BEST IT GETS
Research is now showing that the mere smell of coffee is enough to stimulate the brain and reduce sleep-deprivation related stress.
While this is a relatively new discovery, we all can agree that half of the sensory experience of coffee is its aroma.
Freshly ground coffee is… Oh, it’s almost indescribable.
Dark. Luxurious. Nutty. Warm and rich.
If you want your home to smell like this in the morning, a coffee grinder is the way to reach these aroma goals.
YOU CAN CUSTOMIZE GROUND SIZE FOR DIFFERENT BREWING METHODS (ANOTHER GAME-CHANGER)
Besides enabling you to make truly outstanding coffee—bursting with flavor and aroma—a coffee grinder also allows you to control ground size.
The value of this is that you can customize it to suit different brewing methods. For example, espresso requires a very fine ground size for a good extraction and lots of crema.
French press coffee, on the other hand, is better made with courser grounds to prevent over-extraction and bitterness. Pour-over coffee calls for medium size grounds, as the extraction time is in between that of espresso and French press coffee.
MAKE THAT COFFEE GRINDER PURCHASE… AND KILL IT IN THE COFFEE MAKING DEPARTMENT
If you love coffee, you need a coffee grinder. You can thank us later, when you are enjoying coffee in the comfort of your own kitchen that tastes as good or even better than your local barista makes it.
To get started on your coffee grinder purchase, browse our selection of high-quality burr grinders. All of our products come with a low price guarantee to ensure that you never have to pay more than you should.
Please feel free to contact us if you have any questions about our products.