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Digital marketing is a must for businesses of all sizes. Regardless of the intended outcome, having a digital marketing strategy will help you realize your business goals.
For those working in the field of digital marketing, digital marketing tools are essential. These can be anything from the social media platforms that a company uses right through to the analytics tools you would use to measure your performance.
But what are the best tools to use in your business?
In this article, we’ll look at the digital marketing tools you can use to support your marketing team.
Email Marketing Tools
Email marketing tools are useful for creating and managing email marketing campaigns. They help marketers to put their content directly into the inboxes of their customers. This, in turn, helps users to become engaged with the brand.
Email marketing drives sales. By including a strong call to action in your emails, you could see customers buying products or signing up for events.
Some of the most popular email marketing tools include MailChimp and Iterable. These digital marketing tools let you build email lists.
Once you have a mailing list, you can then automate your email campaigns.
Once you’ve sent out your emails, these handy tools will indicate what percentage of the emails were opened and generate click-throughs. These analytical tools make it quick and easy to optimize your email campaigns.
Social Media Platforms
Social media plays an indispensable role in the digital marketing strategy of most businesses. Popular platforms include Facebook, Twitter, Instagram, LinkedIn, and Snapchat. These platforms are a great place for brands to meet with their audiences and engage with them.
In addition to the features that you might expect from a general profile, businesses can also take advantage of placing ads and tracking their performance.
Choose the right platforms that match your brand and focus on building audiences on them. For instance, if you’re a fashion brand, you’ll benefit from the visual approach of Instagram.
Most brands are active on a range of social media platforms, though they tend to find a wider audience on one specific channel.
Use A/B testing to measure the responses that you get on adverts and posts across the varying platforms.
Whichever platforms you use, remember to engage with your followers on a one-to-one basis. People love brands that show their human side. Some of the biggest brands on social media are the ones that interact with their audience.
Use a mixture of organic, interaction-led marketing as well as paid adverts.
Digital Marketing Aggregation Tools
When you start to work across a range of different platforms, things can get complicated and time-consuming. You may find yourself juggling several different social media accounts, email marketing platforms, and a Google Ads profile.
Very often, the content that you share across each platform will be very similar.
Social media management tools such as Hootsuite and Buffer help you to schedule, manage, and measure the performance of posts across a range of different social media platforms.
Tools such as Funnel.io can help bring together all of your marketing and advertising into one place.
Digital marketing aggregation tools will save you both time and energy.
Search Engine Optimization Tools
Search Engine Optimization (SEO) helps your website appear higher up on search engine results pages. If your business has a website, SEO should play a central part in your digital marketing strategy.
There are countless SEO tools available. They range from tools to help you select the right keywords to use in your content, such as SEMRush and Ahrefs, through to Moz Pro- a tool that allows you access to a range of SEO metrics that can help you to propel your site forward.
Content Marketing Tools
Content marketing is a great way of driving traffic to your website and engaging your audience. This can be achieved through the use of blog posts.
Tools such as Hubspot and CoSchedule will help you immensely when it comes to content creation and management.
These tools allow marketers to identify content opportunities and help you create blog posts that will strike a chord with audiences.
A buffer is also a helpful tool as it helps you see what people are talking about on social media. This will help you to create impactful and meaningful posts that people will want to read.
Written content is not the only thing that digital marketing teams create. Alongside blog posts and web copy, you’ll need striking visuals. To achieve this, you’ll need access to some design tools.
Canva allows you to create a wealth of different images, from logos to images with text added for blog posts. This tool also gives you access to a library of stock images.
Photoshop allows you to create and edit masterpieces.
Digital Marketing Analytics Tools
Finally, you need to analyze your performance to see how well you’re performing on each of your marketing channels.
Google Analytics will help you measure web traffic to your site, letting you know exactly how people have arrived there too.
Social media sites have their own built-in analytics tools allowing you to access information about your audience’s demographics and engagement.
Getting the Right Digital Marketing Tools
Having a bank of digital marketing tools at your disposal is essential these days. Many of the tools mentioned here are free to use, so you can get on and use them straight away. The fact that so many are free means that you can try before you commit to them.
Find the tools that best suit your needs and spend some time learning how to use them. The more you know how to do with the applications, the better it will be for your business.
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