Originally posted on https://thehumanfactor.biz/stand-out-from-the-crowd-to-be-a-successful-business/
As a new startup, you are probably overwhelmed by the need to compete with your already well established industry rivals. To be best placed to do this, you need to stand out from the crowd. It’s no good offering the exact same product or service as your closest competitor. You need to seek out more innovative and efficient ways of doing things. Put your customer at the center of everything that you do, and you know that the decisions that you make will be for the benefit of your reputation. By securing your footing in the marketplace, you can then expand and grow your capability.
If you are thinking of hiring an office space, leasing a building or buying a retail unit, it pays to be a little different. If you are client facing with potential business arriving for meetings every day, it might be worthwhile seeking out a modern workplace. Those that are open plan, white walled and with collaborative learning pods tend to be the most dynamic and inspiring. Yes, they may be a little more expensive, but this could be money well spent in the long term. You can develop a reputation from a workplace that emulates your forward-thinking millennial brand.
Ensure that you maintain your workplace to keep it looking clean, tidy, and new. If your office is located on a high floor it’ll be down to you to hire a team like Magic Abseiling Rope Access to get up to your windows and clean your glazing, so you maximize those wonderful office views.
Under Promise And Over Deliver
As a new business, you need to hit the ground running quickly. You don’t want to be one of those eight in ten businesses that fails within the first eighteen months of trading. Instead, consider a policy of under promising and over delivering. If you know that you can deliver a product in two days, state that you will have it shipped and at your customer’s doorstep in three. This way, when a package arrives a day early, they will feel like you have gone the extra mile. Smaller businesses can develop a reputation for caring for their customer base more. The more personal approach can be a real asset to your startup, so use this ethos in everything that you do.
Don’t just pay lip service to Facebook, Twitter and Instagram. You need to have active accounts where you are regularly posting meaningful and relevant content. If somebody responds to a post that you have made with a comment or a query, respond quickly. This is a public forum where other potential customers can view your content. Make sure that you link to your website and emulate your brand across all of your online platforms. Maximizing your exposure online can help generate followers, increase shares, and maximize your sales.
Being an entrepreneur isn’t easy in the current volatile economic climate, but startups can be at an advantage as they tend to shun the corporate and formal attitude that many consumers long to be free of. Follow this guide and maximize your business success.