Boise, ID, September 11, 2025 — Tru Moods, a lifestyle-focused wellness company, announced the launch of its Pink Kratom + Caffeine Shot, a 2oz functional beverage designed to offer a clean, plant-based alternative to both alcohol and traditional energy drinks.
The Tru Moods Pink Shot combines the ancient botanical benefits of kratom with clean kick of caffeine to deliver smooth energy and elevated mood without the down sides often associated with alcohol or sugar-heavy energy drinks. Portable and lifestyle-driven, the vibrant pink shot is formulated for social settings as well as everyday routines, offering consumers a convenient way to energize and connect without compromise.
“Tru Moods is here to demonstrate that fun and focus don’t require alcohol or excessive sugar,” said Mark Ryder, Marketing Director at Tru Moods. “Our Pink Kratom + Caffeine Shot introduces a new category of functional beverages that fit seamlessly into wellness and working class lifestyles while enhancing social experiences.”
The launch aligns with growing consumer interest in mindful drinking and alcohol-free alternatives. Recent industry reports show that 65% of Gen Z and Millennials are reducing alcohol consumption or exploring sober-curious lifestyles. At the same time, demand for plant-based and clean-label beverages continues to rise, with the global functional beverage market projected to reach $279 billion by 2030.
Positioned at the intersection of nightlife, wellness, and all functional energy, the Tru Moods Pink Shot is suitable for a range of occasions, from early morning shifts to concerts and parties to midday energy slumps. Unlike many energy drinks, it avoids excessive sugar and mystery additives, focusing instead on plant-based ingredients and a clean formulation.
With its bold pink color, compact size, and versatile use, the Pink Shot reflects a shift in beverage culture toward products that are both lifestyle-forward and wellness-conscious. Tru Moods sees this launch as the beginning of broader innovation in functional drinks designed for modern consumers who want energy, mood support, and social connection in one product.
The Pink Kratom + Caffeine Shot is available now at www.mytrumoods.com, with plans for national expansion as the functional beverage market continues its strong growth trajectory.
About Tru Moods:
Tru Moods is a modern wellness brand based in Boise, Idaho, creating functional beverages that fit seamlessly into both daily routines and social experiences. The company’s mission is to redefine how people energize, socialize, and recover by delivering plant-based, great-tasting alternatives to traditional alcohol and energy drinks.
Learn more at https://mytrumoods.com/.
Media Contact:
Organization: Tru Moods
Contact Person: Mark Ryder
Title: Marketing Director
Email: [email protected]
Phone: (307) 453-0255
Country: United States
Website: https://mytrumoods.com/
