United Kingdom, 18 September 2023— In a historic collaboration that celebrates the rich maritime heritage of two iconic brands, Pusser’s Rum is thrilled to announce its partnership with the prestigious Cunard Line. This collaboration will see the legendary Pusser’s Rum being served across bars and restaurants on board Cunard’s majestic fleet, uniting two entities that embody the spirit of sea voyages and exploration.

About Pusser’s Rum

Pusser’s Rum holds a distinguished place in naval history, its origins deeply rooted in the traditions of the British Royal Navy. For over three centuries, a daily ration of dark rum was a staple for sailors, a practice that began as early as the 1650s. It was in 1979 that Charles Tobias-entrepreneur and Marine Corps aviation veteran-resurrected the time-honoured tradition of navy rum by founding Pusser’s Rum Ltd. He sought and received the Admiralty’s blessings to recreate the original Admiralty blend, a rum that is as rich in history as it is in flavour.

Pusser’s Rum is renowned for its exceptional quality, crafted using the original wooden pot stills, a method that has remained unchanged for centuries. This process ensures a premium rum that is both full-bodied and rich, with a distinctively smooth finish, a true testament to its naval heritage. The maritime connections of Pusser’s Rum go beyond its naval origins; it is a rum that embodies the spirit of adventure, exploration, and camaraderie.

About Cunard Line

Cunard Line, a name synonymous with luxury and elegance, has been setting the benchmark in ocean voyages since its inception in 1840. With a fleet that includes the legendary Queen Mary 2, Queen Elizabeth, and Queen Victoria, Cunard has been at the forefront of maritime innovation, offering voyages that are a perfect blend of tradition and modernity.

Cunard’s cruise routes are as expansive as they are exquisite, offering journeys that traverse the globe. From the pristine waters of the Caribbean to the majestic fjords of Norway, each voyage with Cunard is a journey into the unknown, offering an experience that is both timeless and contemporary. The company prides itself on offering voyages that are not just trips, but experiences that are rich in culture, luxury, and sophistication.

A Partnership Celebrating Maritime Heritage 

This partnership between Pusser’s Rum and Cunard Line is more than a business collaboration; it is a celebration of maritime heritage and traditions. Guests aboard Cunard’s vessels will now have the privilege to enjoy a range of cocktails crafted with Pusser’s Rum, a beverage that carries the essence of the sea in every sip. 

The integration of Pusser’s Rum into Cunard’s premium beverage offerings is a nod to the adventurers of the past, the sailors who ventured into uncharted waters with a spirit of discovery. As guests sail to various destinations across the globe, they can now do so with a glass of Pusser’s Rum in hand, a beverage that is as storied as the oceans it has traversed.


In bringing together two entities that share a deep connection with the sea, this partnership promises to offer an experience that is both authentic and enriching. As Pusser’s Rum finds a new home aboard Cunard’s fleet, guests can look forward to a journey that is steeped in tradition, offering a taste of the maritime heritage that both brands embody.

We invite you to join us in celebrating this historic partnership, as we raise a toast to new beginnings and to the spirit of exploration that continues to unite us all.

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For further information, please contact:

Dean Cowart

Director of Marketing & Retail


2233 Technical Parkway, Suite B, Charleston SC 29406

843-569-8687 x12 office | 843-252-6309 mobile