From check-in to car retrieval-and now in-vehicle item requests-Pur Valet’s mobile-first platform is setting a new benchmark for valet parking software in North America.
FOR IMMEDIATE RELEASE
TORONTO, ON – [February 26, 2026] – Pur Valet, a Canadian leader in enterprise valet parking software, is accelerating its expansion into the United States hospitality market, recently onboarding marquee properties including Hyatt in the U.S. and Moxy Hotels in the Virginia Beach area.
The company’s rapid growth marks a significant milestone, with approximately nine hotels currently live on the platform and an additional 30 to 40 properties in various stages of onboarding across North America.
Expanding Across the U.S. Hospitality Market
With luxury hospitality raising the bar for service standards, Pur Valet replaces traditional paper-based valet systems with a streamlined, fully digital platform. Real-time SMS ticketing and alerts, automated task management, and comprehensive reporting give operators greater precision, accountability, and efficiency.
The company’s U.S. expansion aligns with rising industry demand for technology that strengthens operational control while enhancing the guest journey from arrival to departure.
Addressing Longstanding Operational Gaps
Most valet stands still run on paper tickets and manual tracking. That means misplaced stubs, slower retrieval times, and limited insight into daily performance. Even modern software options often miss the mark, failing to balance enterprise-level control with tools that are actually easy for staff to use.
Pur Valet bridges this gap with:
- Ticketless, mobile-first check-in and retrieval
- Photo-based damage tracking with time-stamped records
- Cloud-based dashboards for centralized management
- Seamless integration with existing property management systems
For General Managers and Directors of Operations, the result is fewer bottlenecks at arrival and greater visibility across the entire valet operation.
Introducing In-Vehicle Item Retrieval
As part of its latest product evolution, Pur Valet now enables valet teams to manage automated in-vehicle item retrieval requests. From sunglasses to golf clubs, guests’ personal items can be requested and retrieved directly through the system, letting valet teams work efficiently without slowing down service.
This new feature underscores the company’s commitment to delivering personalized service without slowing down operations.
Built for High-Volume Luxury Environments
Unlike generic tools, Pur Valet is designed exclusively for enterprise hospitality operators. Its architecture supports high-volume environments processing thousands of vehicles monthly, making it particularly well-suited for luxury resorts and casino properties.
By leveraging secure cloud infrastructure, properties operating one or multiple valet stands retain full operational visibility through a centralized dashboard-ensuring accountability, revenue control, and data-backed performance tracking.
Industry Position and Market Momentum
As hospitality leaders search for top-tier valet parking software for hotels, Pur Valet continues to gain visibility as a category leader. The platform ranks prominently in global search results for hotel valet software solutions and is outperforming many legacy competitors in adoption and innovation.
“With luxury hospitality, the valet stand is often the first and last impression,” says the company’s lead solutions architect. “We designed Pur Valet so that the arrival experience feels as modern and connected as the rest of the property. Guests shouldn’t wait for paper and a pen-they should receive a digital confirmation instantly.“
With strong U.S. momentum, a growing enterprise pipeline, and continued feature innovation, Pur Valet is positioning itself as a defining technology partner for forward-thinking hospitality brands.
About Pur Valet
Pur Valet is a cloud-based valet parking system designed for hotels, resorts, and casinos seeking to modernize vehicle operations. By replacing paper tickets with automated workflows, SMS notifications, and centralized reporting, Pur Valet improves efficiency while elevating the guest experience.
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