FOR IMMEDIATE RELEASE
MONTREAL, February 14, 2022 – President and CEO of NANUK/Plasticase Inc., José Chagnon, today announced the appointment of Philippe Koyess, Vice President of Innovation and Product Development. NANUK is the manufacturer of professional-grade waterproof protective hard cases.
Philippe joins NANUK with over 20 years in Industrial Design, Product Design, Research and Development, and Innovation with winter sports brands; Reebok/CCM, Itech, Kamik, and Auclair.
“Innovation and New Product Development is one of the NANUK brand’s pillars for growth. We’re very happy to have Philippe on the team. He’s an accomplished, creative, focused, and professional leader who will bring his experience and network to help us accelerate in multiple areas of innovation and new product development. Philippe has a track record of growing high-quality brands by adding new categories, rethinking materials, leading with design, and continuously improving upon prior products and methods,” said Chagnon. “Combined with his experience in protection, which is core to our business, Philippe became an obvious addition to the team.”
With a Bachelor’s degree in Industrial Product Design from the University of Montreal, Philippe’s responsibilities will include all functions related to innovation, including new product and accessories/derivative product creation. In collaboration with Marketing and Sales, he will be responsible for the end-to-end innovation process from ideation, conceptualization, development of new packaging products and design to the company’s new product road map/launches.
Philippe will align new product development activities with NANUK’s brand positioning, customer needs, and product management/market opportunities to achieve the company’s growth and profitability objectives. He will also be responsible for planning, directing, and controlling all the activities and resources related to continuous improvement and maintenance of existing products. Finally, in collaboration with the Management Team and the directors under his supervision, he will help define the company strategy and be responsible for implementing and optimizing systems and infrastructure to support corporate strategic growth plans.
Philippe will report to José Chagnon and will be located at the company’s headquarters in Terrebonne, Quebec, Canada.
Philippe joins NANUK/Plasticase at a time of record growth and global expansion for the brand. Just in the past two years, top-line revenue has doubled and the company has added over 80 new products.
NANUK/Plasticase’s majority shareholder is Walter Capital Partners.
Plasticase’s mission is to design, engineer, and manufacture high-quality injection molded cases that protect valuable equipment. The company’s line of waterproof NANUK cases is trusted by professionals worldwide to organize, protect and carry instrumentation and equipment in unforgiving environments. For more information go to: www.Nanuk.com.
Dennis Piretra – VP Marketing,
Plasticase USA, Inc.
(450) 628-1006, ext. 225 or 1-800-783-6883, ext. 225