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Originally Posted On: Make it Pretty: 10 Web Design Tips for Your Business | BrandDad Digital
Are you planning on souping up your company’s website? Let’s go through the best web design tips to get you started today!
If your web design isn’t attractive or interactive enough, you could be losing 38% of visitors to your site. That equates to lost leads, sales revenue, and a drop in search rank.
None of these are desirable results. However, investing in professional web design for business won’t just prevent these results, but it will also help you increase web traffic and more.
Learn more ways to improve web design for your business with this guide.
1. Domain Domination
Keep it short, sweet, and simple. Spelling shouldn’t be a barrier for users. Use the correct extension, too (e.g., .com, .gov, .org)
Usually, whatever web host supports your site suggests the best extension for you. Picking the wrong extension can tank your visitor traffic, too.
Avoid any unusual characters, such as number and hyphens. Using these characters makes it harder for visitors to find you. If people can’t find your site, you won’t have any visitors at all!
Do your research, too. Your domain name needs to be inclusive enough for future business growth while standing out from the competition. When you pick a domain, it should be a tactical part of your overall digital strategy.
2. Find a Good Host
When you look into modern web design, you want a web host that supports you. A web host can vary based on budget and data needs. Depending on the level of security needed for your site, you can also request more secure servers.
When you work with a professional web designer, they can suggest the web hosts for your site needs. They can explain the differences between shared and dedicated server plans, helping you determine which fits your budget and data needs.
They can also recommend a virtual private server. A professional can help determine which server type can host you best.
When you select a web host, make sure they are accessible. If ever your webmaster is unavailable, you want a web host that can support you.
3. Who Are You?
This is a question your web design should answer. You don’t want site visitors confused about your business. Branding identity in small business web design helps visitors identify you on all platforms (e.g., social media and digital directories).
You need a site visitors can easily navigate. They should be able to contact you quickly. Creating a space where customers can easily find answers to common questions is a great idea, too.
You should include typical landing pages found on similar sites. Your web design should consist of pages like:
- Home page
- About us
- Contact us
- Product reviews
Depending on the size of your business and your industry’s niche, you may need some or all of these landing pages. The more content you provide, the more site visitors will understand who you are and what you offer.
4. Show Your Stuff
If you work in e-commerce, you need a platform that best showcases your products. There are quite a few popular platforms to consider, such as Shopify, WooCommerce, Squarespace, Wix, and more.
When selecting an e-commerce platform, you need to evaluate features that best suit your web design. Consulting an expert in web maintenance can help. Some platforms offer unique features and integrate better with specific web hosts.
Even if you do not yet sell products, it may be lucrative to consider a web host that supports e-commerce integration. You may one day require a platform to host products in the future.
5. Be Memorable
One way to stand out in web design is by posting unique, exciting content. You should leave no digital stone unturned. For example, your site can adopt iconic brand characters in your marketing strategy.
Take companies like Pixar, for example. Even their 404 page design uses a popular character to generate leads and engage and redirect visitors.
If a cute character doesn’t work for your industry, don’t worry. Find something else engaging. Whether it’s the service, personality, ethical commitment, or other aspects of your business, customers will respond to the “you” in your brand identity, so share it.
6. Optimized Web Design
With the majority of today’s users conducting searches on mobile phones, you need an optimized web design. Not only do you need a mobile-friendly website, but you also need an accessible website.
Your content should be optimized for search engines, too. Keyword bidding and impact should not be overlooked. Don’t be afraid to consult professional services to include SEO into your web design, either.
7. Consistency Is Key
Whenever or not you develop a brand identity and share it in your web design, you must do so consistently. If site visitors are confused about your goods and services or your brand ethos, they may leave your site.
Stay consistent with colors, characters, and images. You can vary your content, but make sure you maintain company themes while doing so.
8. Use a Webmaster
Updates are one of the most challenging aspects of small business web design. Hiring a webmaster to support your coding needs can relieve a lot of stress when integrating updates or patches.
If you use an e-commerce platform, more substantial data files, or tons of content, you want someone who can keep your web design up to code so you don’t have to.
9. Maintain Your Site
The internet changes all the time. This means your site does, too. It may only turn on the backend, but maintaining your website is essential to avoid link rot.
Hiring a webmaster and or consulting professional web maintenance services can protect your site. Maintenance is one of the simplest ways to ensure site security, too.
10. Pay Attention to Detail
No matter the level of detail you pour into your web design, you’re likely to overlook something, whether it’s brand inconsistencies or simple proofreading errors. You need a tool to help you avoid missing details.
Most web hosts come with content management systems. Look into using these to regulate content and avoid scheduling nightmares.
Finding Web Design Help for Business Needs
When it comes to consulting a professional for your web design, you need experts. You want someone who wants to work with you instead of just for you. You need Brand Dad Digital.
We want to transform your business together. As your partner in all things digital, we’re ready to talk through all of your needs. Contact us today to get the conversation started.