FOR IMMEDIATE RELEASE
Los Angeles, CA, December 4, 2020 —The global pandemic continues to devastate small businesses, and those in the restaurant and hospitality industry with indoor dining are especially reeling from the impact. With COVID-19 numbers spiking yet again, states and cities are implementing some of the strictest measures since the public health crisis began.
The effect on small businesses like a coffee shop, cafe, or family-run restaurant cannot be understated. But tragic circumstances lead to innovation; and one marketing agency is leveraging cutting-edge digital technology to help these companies survive.
“These are peoples’ dreams and lifelong investments hanging on by threads, but there is a way through,” said co-founder and Chief Operating Officer Russ Shumaker. “People are stressed, and have changed their buying habits because of mask mandates, stay-at-home orders, and curfews, but there’s a huge opportunity for businesses who know where to look, and what to say to potential customers. In fact, in tourist-driven Santa Barbara where losses were pervasive, our agency has already helped bars to go over and above their best days before COVID-19.”
“We’ve been able to achieve success for our clients by strategically stacking back-to-basics marketing principles, beginning with an awareness of what their clients and consumers really need right now,” said Shumaker.
LUMINAITE endeavors to provide “smarter digital marketing that you don’t have to think about,” he explained. “By smarter, we mean that our small team brings decades of experience from Fortune 500 corporations, small businesses, and nonprofits. And we also have the best technology out there, like geofencing that allows us to target precise demographics in precise locations like a popular shopping center, a competitor’s location, or even at home.”
With a high return on ad spend and low minimal entry, they have helped businesses achieve strong results within a month.
Beyond tech optimization strategies like SEO, personalized email and text funnels, social media campaigns, and interactive virtual event design, the agency leverages its broadcast experience to create multi-level content for video, podcast, and website design.
“Many of our clients are now running on reduced staff, so they’re overwhelmed with operations and don’t have the mental energy to devote themselves to anything else. Moving to online meetings and events has put an urgency in adapting content to work digitally. We take pride in making this process seamless, so clients get more customers, not more stress,” he added.
In addition to this, 10% of proceeds are earmarked for charitable giving to deserving local nonprofits.
“This is a time for communities to support local businesses and come together to weather the storm,” said CEO Elaine Yamasaki. “We started this agency with the intent to support purpose-driven leaders who want to drive change and make an impact in a hurting world. We’re glad to do our part in getting the word out to people who will be helped.”
With uncertainty surrounding the impact of the coronavirus in the coming year, many businesses are re-engineering their customer experience to include “high-touch digital” offers and “low contact” ways to build trust, connections, and relationships. LUMINAITE is offering affordable stimulus packages and discounted rates to help businesses stay afloat and to provide hope and a sense of normalcy to both consumers, and businesses.
To learn more about LUMINAITE, visit luminaite.com.
ABOUT LUMINAITE
LUMINAITE is a digital marketing agency based out of Los Angeles and Nashville, supported by a fully distributed team with expertise in web design, digital marketing campaigns, podcasting, email, social media, and media production. The agency was conceived from the premise that digital marketing should be simple, efficient, and cost-effective. Serving mission-driven organizations with a unifying vision to bring communities together, LUMINAITE operates on the concept that digital marketing shouldn’t be frustrating, intimidating, or overwhelming. They aim to help organizations reach their targeted audiences with the highly personal, relational strategies that are working today.
Media Contact
Elaine Yamasaki
4607 Lakeview Canyon Road
Suite 401
Westlake Village, CA 91361
(323) 814-2288
