Originally Posted On: https://ventsmagazine.com/2020/10/01/looking-back-at-2020s-biggest-social-media-trends/
Statistics show that there are around 3.5 billion people in the world who are active online.
Perhaps the most important part of the online world in 2020 is social media. Whether for chatting to friends or sharing content, almost everyone you meet nowadays is on Facebook, Twitter, Instagram, or WhatsApp.
So, what’s changing in the world of social media? Every day, new things become popular and others fall out of favor.
Read on as we take a look at the most significant social media trends of 2020.
Lockdown Posting
COVID-19 has kept a huge chunk of the world’s population behind closed doors in 2020. A lot of the social media content that became popular in 2020 was made in recognition of this fact.
Memes and viral videos often used “the lockdown” as material for inspiration. Many social media bloggers and vloggers took to their platforms to share their tips for passing the time at home.
Movement restrictions also left a lot of people spending more time online, which improved engagement with content on all platforms. It also gave a lot of new creators time to spend developing their craft and making good content.
Improved Advertising Methods
When it comes to paying the bills on social media, it’s all about advertising. While users are getting the service for free, private companies are paying handsomely for the opportunity to sell products and services to them.
To this end, advertisers are continually honing their approach. More responsive ads, better-quality videos, and more relatable content for consumers were all features of the social media landscape in 2020.
In 2020, we also started to see a lot more selling occurring directly on social media sites, through innovations like Facebook Marketplace.
More Genuine Influencers
The job of “social media influencer” is a relatively new one, but it is incredibly lucrative for those that are good at it. In 2020, however, social media users started to shift towards influencers with a more authentic voice and personality. We are likely to see an increased emphasis on this going forward.
Diversification Across Platforms
It’s no longer sufficient to have a presence on one social media platform. The best advertisers post on every popular site.
Since the rise of TikTok in 2020, there are now a broad number of social media platforms you can use for marketing purposes. Having a presence on all of them ensures you’re not missing any valuable leads.
If you need help with your advertising approach on any online platform, contact 316 Strategy Group.
Keeping Up to Date on the Most Important Social Media Trends
Social media trends can be difficult to keep track of. The internet is a dynamic place, and there’s a huge amount of value in everything new and fresh.
However, the above are the trends that we saw dominate the social media space in 2020. It’s been a crazy year, and the changes in the social media landscape illustrate that well.
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