New York, NY, April 29, 2025 — Let Loose is a new woman-founded and operated health and wellness brand that’s introducing a fresh voice in the digestive health space with the debut of its flagship product, Let’s Start Sh*t, a non-habit-forming laxative replacement designed to support regularity and digestive health. With its launch, the brand aims to open up conversations around constipation, bloating, and other digestive issues – topics that continue to carry unnecessary stigma, particularly for women.
According to studies, women are two to three times more likely than men to experience constipation due to a combination of biological, hormonal, and lifestyle factors. Let Loose was founded with this disparity in mind, offering a supportive, honest, and science-backed solution. The company’s flagship product was formulated with Ozonated Magnesium Oxide, an oxygen-releasing compound known to aid in breaking down waste and promoting regularity. It supports the body’s natural detoxification process without harsh ingredients or uncomfortable side effects.
“I’ve struggled with constipation and digestive issues for as long as I can remember – just like so many other women. After countless doctor visits and harsh laxatives with miserable side effects, I knew there had to be a better way. That’s what inspired me to create Let Loose: a gentle, all-natural solution that actually works and helps women feel better in their bodies while breaking the taboo around gut health,” said Alexandra Grounds, Founder of Let Loose.
Unlike stimulant-based laxatives that can lead to dependency, Let’s Start Sh*t focuses on oxygenation and hydration at the cellular level, encouraging gentle elimination while supporting long-term gut health. The product is intended to be a part of a broader commitment to wellness, not just a temporary fix.
Let Loose is committed to supporting gut health through clean ingredients, approachable education, and community-based empowerment. With this launch, the company aims to shift the cultural narrative around constipation. Its messaging and branding are intentionally bold to open up a new chapter in body-positive wellness.
To learn more about the company and its offerings, please visit https://takeletloose.com. Additional products and educational resources are in development as the company builds a broader platform for gut health empowerment.
Media Contact:
Company Name: Let Loose
Contact Person: Alexandra Grounds
Contact Number: (480) 862-9116
Email: [email protected]
Country: United States
Website: https://takeletloose.com
Socials: @takeletloose
