Hiram, GA, April 2, 2026 — I AM Brand Inc., a MWBE Luxury Home Fragrance and self-care company, is redefining the meaning of scent in the modern home. Founded in 2022 and recently relaunched, the company delivers affirmation-driven, mood-enhancing fragrances designed to elevate daily life and transform ordinary spaces into intentional sanctuaries.
At the helm is Felicia Pugh, a U.S. Navy veteran and Chicago native now based in Atlanta, whose entrepreneurial journey has been marked by resilience, reinvention, and purpose. After experiencing the pressures of balancing business ambitions, family life, and personal stress, Pugh rediscovered a simple truth: fragrance has the power to reset the nervous system and restore joy.
“I’ve failed before. More than once,” says Pugh. “But I never quit. The vision for I AM came to me years ago during one of the most stressful seasons of my life. Every time I stole a moment for myself-usually in a bath with a beautiful candle-I felt restored. My goal is simple: bring joy into people’s homes through aromatherapy.”
Fragrance as Identity. Ritual as Power.
Unlike traditional home fragrance brands that focus solely on aroma, I AM Brand builds its collections around identity reinforcement and emotional intention. Each hand-poured soy candle, reed diffuser, room spray, and bath essential is designed not only to scent a room-but to shift how you feel and how you show up in the world.
The company’s mission is clear: To create luxury home fragrances that go beyond scent-designed as intentional rituals that anchor presence, reinforce personal identity, and elevate everyday living.
Crafted with premium soy wax and high-quality fragrance oils, I AM Brand products are meticulously blended to ensure clean, long-lasting burns and indulgent sensory experiences. Their minimalist yet refined aesthetic doubles as functional décor-seamlessly enhancing both modern and classic interiors.
A Brand Rooted in Self-Care and Social Impact
Rooted in the principles of self-love and holistic well-being, I AM Brand encourages customers to create sacred daily rituals-moments of stillness, celebration, and reflection within the rhythm of busy lives.
As a proud MWBE business, the company is committed to diversity, equity, and economic empowerment. I AM Brand actively seeks collaborations with minority-owned businesses and supports initiatives that uplift marginalized communities within the fragrance and beauty industries.
Positioned for Household Recognition
With its recent relaunch and growing digital presence, I AM Brand is strategically positioning itself to become a nationally recognized household name in luxury, Affirmation-driven Home Fragrance. The company combines refined craftsmanship with affirmation-driven branding-creating a distinctive market position in a crowded industry.
From moments of serenity to celebratory gatherings, I AM Brand invites consumers to curate spaces that feel grounded, empowered, and unmistakably their own.
Explore the Collection
Discover the full range of luxury home fragrance and self-care products at:
Website: www.iamluxurybrand.com
Facebook/Instagram: @iamluxurybrand
About I AM Brand, Inc.:
Founded in 2022 and relaunched in 2026, I AM Brand, Inc. is an Atlanta-based MWBE luxury home fragrance and self-care company offering affirmation-driven Luxury Soy Candles, reed diffusers, room sprays, and bath essentials. Designed to elevate daily rituals and reinforce identity, the brand delivers refined craftsmanship, clean ingredients, and emotionally resonant scent experiences that transform houses into intentional sanctuaries.
Media Contact:
Felicia Pugh, CEO & Founder, I AM Brand, Inc.
Email: [email protected]
Phone: 678-685-1185
Website: www.iamluxurybrand.com