Livermore, CA, July 18. 2025 — Hygiene Hero, the trailblazing intimate care and sexual wellness brand founded by industry veteran Michelle Yeh, is expanding its best-selling product lineup with the launch of three new solutions designed to deliver next-level comfort, confidence, and pleasure for women in menopause and beyond.
Known for its hero product, the Vipstick Serum, a first-of-its-kind intimate skincare solution that deeply hydrates, enhances sensitivity, and helps restore the plumpness of aging labia, Hygiene Hero is building on its momentum with three highly anticipated additions:
- V Fresh & Go Intimate Mist ($28): Whether you’re on your period, post-workout, traveling, or experiencing vaginal odor, there’s no need to wait until you’re home or reach for wasteful, non-biodegradable wipes. This pH-perfect intimate mist delivers a quick “V Fresh” anytime, anywhere-so you can feel clean, confident, and comfortable from day to night. Use it while changing tampons or pads, before or after intimacy, after workout or anytime you want an easy refresh. The mist comes in a sleek 120ML glass bottle for home use, and is complemented by elegant forever refillable travel mini bottles -10ML ($8) and 20ML ($10)-to help you stay fresh on the go while being gentle on the planet.” V Fresh & Go is modern, sustainable intimate care designed with both your body and the planet in mind.
- Cooling Sensation Intimate Serum ($36): This innovative, multifunctional serum is designed to gently ignite desire with a cooling tingle while deeply nourishing and protecting your most delicate skin. Powered by plant-based actives, prebiotic/postbiotic technology, and collagen-boosting ingredients, it hydrates, soothes, and enhances sensitivity-prepping your skin for joyful intimacy and connection. Unlike the traditional silicon-based or water-based lubes, Hygiene Hero’s Cooling Sensation Intimate Serum uses aloe-vera juice and cucumber juice for extra soothing and hydration” – feel free to reword. And each application only needs 2 drops.
- New Summer Flavors of Vipstick Serum ($35): Two new sensual, seasonal versions of the cult-favorite serum, Watermelon Kiss and Cherry On Top expanding the pleasure-focused collection. Formulated with a unique blend of botanical extracts, peptides, and nourishing oils, Vipstick Serum is setting a new standard in intimate care and sexual wellness.
These launches continue the brand’s commitment to developing science-backed, nature-infused products that prioritize safety, efficacy, and sustainability. With a focus on helping women feel good in their bodies at every stage, Hygiene Hero is redefining what modern intimate care can look, and feel, like. To learn more, visit https://hygiene-hero.com.
“As we grow our product line, our mission remains the same: to provide women with high-performance solutions that support both wellness and pleasure,” said Michelle Yeh, Founder and CEO. “These new launches are about giving women more ways to feel confident, cared for, and in control of their intimate health.”
Hygiene Hero showcased these latest innovations at Cosmoprof North America in Las Vegas, continuing its journey to connect with global distributors and bring intimate wellness into the spotlight.
Media Contact:
Contact Person: Eunique Griffin
Email: [email protected]
Website: https://hygiene-hero.com
