Photo by Merakist
Did you know that YouTube announced that everyday viewers watched over 500 million hours every day? Are you looking to expand your reach to potential customers by tapping into YouTube?
Check out these top proven SEO strategies to learn how to rank YouTube videos and stand out from the crowd. Read on to help increase your videos to their maximum potential and see an increase in viewers.
1. Keyword Research
Did you know that YouTube was started in 2005? If you want your YouTube videos to be found online, keyword research is vital. Keywords are the words people type into a search and then have different pages come up.
You can use YouTube’s Search Suggest for some top keyword ideas. When you’re in Youtube, type in a phrase or word, and then YouTube will offer you a bunch of search ideas.
The terms that come up are what people are actually searching for. You can also find a popular video in your niche and copy the keywords they have. Go to a channel and choose the most popular option at the top.
This will then show you that person’s most popular videos. Check out the video tags, description, and title since they’ll have keywords.
2. Regularly Schedule Content
In order to get the required watch time, you really want others to subscribe to your channel. YouTube is extremely competitive, and in order to stand out, you’ll want to make sure you’re regularly producing SEO friendly content.
Ensure you have a regular schedule of when you produce content. Whatever schedule you decide on, make sure you stick to it.
3. Use a Strong Thumbnail
You can choose which thumbnail to use for your video. YouTube automatically chooses 3 screenshots but you can choose your own instead of those. Ensure the thumbnail images are high-quality since they’re essential for getting others to click on your video.
You don’t have to use an image from the video. A great thumbnail image is one that’s related to your target keyword used. Ensure it has a strong title as well.
4. Have Longer Videos
YouTube prefers videos that are at least 5 minutes long. When your video is longer, they can run more ads. You also have an increased chance of ranking on Google with longer videos.
5. Increase Viewer Retention
To increase viewer retention, you’ll want to give a quick summary at the beginning of the video of what you’ll be talking about. It’s important since many people won’t stay for the whole video.
After your quick summary, jump into the content immediately instead of having long introductions. You can also talk about what you’ll discuss later in the video so they’ll keep watching.
Learning How to Rank YouTube Videos
Learning how to rank YouTube videos is essential so that you can increase watch time for your videos and also potentially increase sales for your business.
Are you wanting to see an increase in sales for your business but not sure where to begin? Check out our amazing growth marketing plans today to take your business to the next level.