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Originally Posted On: https://www.mobivate.com/blog/post/how-to-create-a-winning-bulk-sms-marketing-strategy
The modern marketer needs to know the behaviours of their audience when trying to gain sales and increase brand awareness. If you’re trying to ramp up your marketing campaign and aren’t sure where to start, the answer could be right under your nose — literally. That answer is a bulk SMS marketing strategy.
How often do you receive a text and your first instinct is to pick up your phone and read the text? If you notice you do this often, you’re certainly not the only one. So much so to where 50% of people sent even more texts during the pandemic. If you’re working on a bulk SMS marketing strategy, you’ll want to know the best practices to create a profitable campaign.
Know Your Customer
Sure, this is standard advice for all marketing strategies. But it’s important to mention because knowing your customers’ behaviours and preferences is the line between a successful and failed campaign.
First, consider location. If your business operates in different regions or you attract a worldly audience, be sure to keep different time zones in mind. It’s also important to consider compliance laws in these various territories.
If you’re trying to target your customers individually, consider their buying habits and other core information to promote certain products and services to them You can also segment your audience in this manner to send them targeted promotions.
Seek the Right Help
One of the best pieces of SMS marketing advice is you can’t do it all on your own. That’s why it’s a good idea to get a team. SMS marketing requires the efforts of different skilled marketers, such as creatives, a promotions specialist, someone to track your budget, and more. If you can’t afford a large team, there are platforms that make this process easy. An SMS marketing company works with other professionals and teams to deliver your SMS marketing texts immediately.
Write Clear and Concise Messages
A promotional text isn’t a blog. They should be short, sweet, and to the point.Look at it this way — there’s a chance your audience won’t read a text message longer than 160 characters. Write a clear text void of any industry jargon or complex words.
Should you use emojis? This is debated.
Emojis are very casual and can communicate your message in fewer words. If your brand is fun and informal, then you can likely get away with emojis. But going back to the first point, you should always know your audience. Finally, never forget a call-to-action (CTA). You can include a link to your website in your texts. Don’t forget integral information, such as when a sale ends or when a coupon expires.
Your First Step in Creating a Bulk SMS Marketing Strategy
Are you ready to create a bulk SMS marketing strategy? If so, the first step is finding the help you need. We offer an SMS app that makes bulk messaging easy. You can send special offers to customers and more using our software. Signing up is free and we don’t require a credit card. Sign up today.