Photo from unsplash.com
Originally Posted On: https://upwordconsulting.com/how-to-consistently-generate-10000-wordpress-projects/
Let me ask you this…
Do you feel like the only way you can compete on WordPress design and development projects, is on price?
Or maybe you’re struggling to attract and convert high value clients?
Maybe you feel like an imposter every time you create and send a proposal?
Do you wish you had a process and a system that would solve these challenges?
If you answered yes to any of these, I know how frustrating it can be because I’ve been there too! It’s easy to feel helpless and hopeless when you don’t have the right process to help you generate high-value projects.
Let me tell you a little bit more…
So before I implemented this system, I was struggling to charge really anything higher than $3,000 for a WordPress design and development project.
And to be perfectly honest, I felt like that price point was way too high! I doubted myself at every angle, and was struggling, I mean struggling with imposter syndrome and generating any sort of high value projects.
This of course, would make me want to offer an “affordable price,” because frankly, I was scared.
I was always comparing myself to other experts and thought that price was really the only thing I can compete with.
Then a light bulb went off
I realized that I was simply lacking a system and a process to provide value to my potential WordPress clients from day one.
Once I was able to crack this code, I went from generating less than $100,000 in revenue to almost $500,000. Not only that, but my clients have seen some pretty incredible results.
So if you answered yes to any one of those questions, I’ve got good news for you, you are completely normal. And in really good company.
This took me almost a decade to figure out in my own business, and I’m really excited to share it with you today. But before I do, I want to explain the harsh realities when it comes to acquiring high value WordPress projects.
And the reality is, is clients don’t care about you, your logo or even your website.
What they care about, is what you can do for them. And the only thing that matters to them, is their RETURN ON INVESTMENT with you.
When you compete solely on price or hours, I promise you it is an absolute race to the bottom. And with so much competition out there, we must deliver value before anyone is willing to invest with us.
I love this quote by the former chairman of the SEC, Arthur Levitt Jr. He said:
“Today it’s fashionable to talk about the new economy, the information economy or the knowledge economy. But when I think about the imperatives of this market, I view today’s economy as the value economy, adding value has become more than just a sound business principle. It is both the common denominator and the competitive edge.”
So now you’re probably wondering how exactly do we add value before we sign a client?
Before we hop into that I want to quickly introduce myself.
Hi, my name is Jon Taggart. I’m the founder of Taggart Media Group and we are a WordPress design development and digital marketing agency and I have been doing this for almost a decade now.
Since implementing this process into my WordPress agency, these are just some of the results we’ve achieved for our clients in 2020.
In June of 2020, I was able to generate over $127,000 for an e commerce client in just one month.
In 2020, I redesigned develop and implemented an email automation strategy for a lead generation client that sells these super high end machines that are anywhere from $10,000 to $15,000 a pop. They went from selling 29 units in all of 2019 to 129 units in just one month!
Last year, one of my clients was acquired for over a million dollars just 15 months after launching their site.
I also took a ecommerce site from $750,000 in annual sales to over $5.5 million in sales!
This system works…So what am I going to share with you today?
I am going to share with you three important things…
The first one is the psychology behind acquiring high value WordPress projects.
The second is the biggest mistakes I see freelancers and agencies make, myself included.
And the third is the proven system I use to generate $5,000 $10,000 and even $20,000 plus projects consistently and predictably.
So now let’s talk about the psychology behind acquiring high value WordPress projects and how clients become happy to spend more with you over any of your competitors.
So most of the time agencies freelancers and pretty much everybody out there thinks that they’re either business to business or business to consumer.
What if I told you this was all wrong?
The reality is, is that no matter what you sell, or how you sell it, each one of us are in the business of selling human based solutions to other human beings.
The only thing that you need to be thinking about moving forward is human to human.
If we want to understand business intimacy, we should first understand human intimacy. In Desmond Morris’ book, Intimate Behavior : A Zoologist’s Classic Study of Human Intimacy, he uncovers the 12 steps that are needed for human intimacy.
Essentially, the steps start with our body, eye to eye voice to voice, hand to hand, arm to shoulder and down the line…
Now, you might be wondering how this applies to business?
Well, we as humans, we need the proper sequence in order to create a healthy relationship with our prospects, so that they feel comfortable turning into paying clients, the reality is that you wouldn’t propose on the first date.
And if you have, well, you probably know how that went. And you should not propose to your prospects right away with your proposal.
Because at the end of the day, sequence matters.
So what is it that we are actually selling?
Most freelancers and agencies believe that they’re selling their services, whether it be web design, WordPress, development, digital marketing, SEO, Facebook ads, whatever it is that you’re great at.
Don’t get me wrong, the services you provide are important. But, what if I told you that your services are actually secondary to what I’m about to share with you?
The reality is that we aren’t selling a service, we’re selling an emotion and a vision of the future.
What do I mean by that?
Well, the reality is that potential clients are in their current situation, it could be sales are down, they have an ugly website, leads aren’t being generated, their ads have stopped working or have never even been profitable.
Whatever it might be, the prospect is in a situation that is not working for them, and they want to get out of it.
If they trust that you can get them from their current situation to their desired outcome, they will be happy to invest more with you over any of your competitors.
So now that we understand that all selling is human to human and prospects need to trust that you can take them from their current situation to their desired outcome…
Let’s talk about The Human to Human Process.
The reality is that if you have a proven process and system in your business, growth becomes inevitable. I believe that the story of the Wright brothers gives us insight into two valuable lessons for life and in business.
In 1903, the race was on to invent the world’s first airplane and what’s crazy is that the Wright brothers weren’t even trained as engineers.
They were actually bike salesmen and neither brother went to college or had any formal technical training.
So why does history remember them?
Well, the 1903 as obvious as it sounds now, most inventors and people became obsessed with the engine.
People continue to attach bigger and bigger engines onto their contraptions, while completely ignoring the wings aerodynamics.
So what were the results?
Well, we had powerful engines that were nice to look at. But at the end of the day, he could not get off the ground.
So what did the Wright brothers do differently?
Well, they decided to take a different approach, while the world obsessed over engines, they focused on the plane’s aerodynamics and wings first, and then once they got the plane off the ground, then they attach an engine to it, and success.
So the two valuable lessons that we’ve learned from the Wright brothers is if you struggle with imposter syndrome, just remember, the Wright brothers had no formal training, but they had a process that had the correct sequence.
Let’s talk about another mistake I see freelancers and agencies make time after time, is what I like to call the shiny object syndrome.
Most freelancers are focused on the latest traffic source, and are completely ignoring the system that will convert strangers into paying clients.
And at the end of the day, most people are obsessed with the engine, all they’re doing is strapping on larger and prettier engines to something that is fundamentally flawed and that will never get off the ground.
If you’re anything like me, and you want to get off the ground, there are two things that you must have.
The first one is TRUST. Potential clients need to trust that you can take them from their current situation to their desired outcome.
The second thing you must have is a process and a plan that can create trust and provides a ton of value before your clients have invested a penny with you.
So if you’ve made it this far in this post, I am going to assume that you probably aren’t generating the type of revenue that you know deep down inside you are capable of.
You might even be struggling with shiny object or imposter syndrome.
But, what I can tell you is that everything boils down to the amount of strategy sessions that you are doing with prospects.
Let me ask you this.
How many strategy sessions have you done this week?
You’re probably wondering, what do you mean by strategy sessions?
Well, let me explain. What I can tell you is that this process cracks the code on prospects choosing you over any of your competitors.
What is really exciting, is that once I was able to figure this out, I was able to create trust with my potential clients in two hours or less.
It gave me a crystal clear plan for my proposal and the strategy that needs to be in it and this naturally abled me to charge a lot more because I was providing my clients with a lot more value for their business.
And what do I mean by that?
In my strategy sessions with my potential clients, I am able to identify exactly what they actually need with their website and digital marketing in order for their projects to be successful.
Remember, we’re taking them from their current situation to their desired outcome.
Because of these sessions, my clients also get a much higher return on their investment with me, which means I get more and more referrals and much more importantly, their sites convert so much better.
And I now have a massive competitive advantage.
So what does this mean for you and your business?
Well, you have two different options…
The first one is difficult, because there are over 10,000 different combinations to figuring out which combination will unlock the lock, which you can certainly figure out with enough time, or there’s the easy way that will get you the code to unlock immediate results.
This system took me almost 10 years, and countless thousands of dollars to figure out. So if you’re interested in learning more, let me explain what the next steps are.
So the first step is to complete a short online application for a free one-on-one strategy session with me. The reason I need this is to figure out two things:
First, and most importantly, I need to make sure that I can actually help you. I need to make sure that I’m actually the best person to help you get to your desired outcome.
The second is that I need to figure out if you’re ready to commit, take action and do the hard work that is required to get the results that you are after.
So once I receive your application, and if it seems like a good fit, you’ll be able to schedule a strategy session with me.
We’ll spend about 30 minutes together identifying where you’re currently at what you truly want and we’ll learn if this system will help you get those results in the fastest time possible.
At the end of the call, one or two things will happen, you’ll either be a good fit, and I’ll extend an invitation to work with me as one of my clients, or it may not be the best fit, and that’s okay too.
Because at the end of the day, I only want to work with people that I know I can truly help.
Either way, you’ll receive a valuable strategy session with me and you’ll walk away with a newfound clarity as to where you’re at right now and what’s holding you back from achieving the results you want.
But, before we get into that, let me explain who this is for who this is not for and who I typically help.
So let’s talk about who this system is for. This is perfect for people that are looking for a proven system to give them the results that they know they’re capable of, and to be able to charge more per WordPress project.
This is also perfect for people that are looking for a higher level of confidence and want to turn down that imposter syndrome voice in the back of their head.
This is for people who are willing to invest in themselves so that their clients are willing to invest in them.
Let me quickly explain who this is NOT for.
So unfortunately, this is not for people who are just starting out or are brand new to freelancing or wanting to start a business without any technical experience yet.
This is also not for people who like to make excuses are afraid to take action and are not serious about growing their business. So if you’re a front end developer designer, back end developer, WordPress developer, digital marketer, really any freelancer that wants to start and grow a successful WordPress agency.
Fill out the application today and see if you qualify for a one on one strategy session with me. Looking forward to connecting with you.