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Originally Posted On: Hiring a Professional Website Designer for Your Ontario Business? (cowlickstudios.com)
Are you interested in redesigning your website to attract new customers? Perhaps you’ve just started a small business in Ontario and need to design a website to start an online marketing program. If so, then you need to hire a website designer.
Doing so can help you create a website that pleases search engines, customers, and new site visitors. It will serve as the nucleus of all of your digital marketing strategies from this day forward.
See below for all of the benefits that you can receive when you hire a website design company to create your new site.
1. Search Engine Optimization
Perhaps you’ve caught yourself wondering “how do people get their websites to the top spot on Google’s search results page?”. The answer lies in a marketing method known as search engine optimization (SEO, for short).
Search engine optimization is the practice of making a website and its pages more appealing in the eyes of Google (which is a search engine, if you didn’t know).
Typically, people believe that the only factors in SEO are things like using keywords, building links, and generating high-quality content. However, the design of your website plays an even larger role.
For example, Google’s algorithm looks into things like a website’s:
- Site Speed
- Layout Simplicity
- Page Numbers
- Site Security
- Ease of Navigation
By hiring an Ontario web designer to create/redesign your website, you’ll be able to incorporate all these things the right way. They can create a layout that efficiently uses all of the above factors to generate a more search engine friendly sit.
They can also help you add a blog to your website to help generate more traffic. In time, this will create a form of passive lead generation. In short, a website designer gives you an advantage over the competition.
2. Avoid Common DIY Errors
You wouldn’t build a garage without proper construction experience. You wouldn’t attempt to fix a car without any knowledge of car parts. Why do any differently when building or redesigning a website?
As you can well imagine (or have experienced in the past), attempting to design a website by yourself can land you in a world of hurt. Even when using drag-and-drop sites like WordPress or Wix.com, you can experience several setbacks.
Here are a few of the most common issues you may encounter:
- Issues generating SEO for your site
- Slow site downloading speed
- Limited opportunity to customize your website
- Dissatisfaction with the website’s layout
- Improper use of colors (which make the site look jarring)
- 404 Page Not Found screen on your site
- Website layout that confuses or frustrates your site users
As you can imagine, all of these are site user repellants. In fact, statistics show that if your site doesn’t download in less than 5 seconds, that site user will bounce off your site and never return.
Be sure to hire the best website design company in Ontario to avoid all of these common DIY issues. You’ll have your site up and running in no time, prepared to establish an online presence.
3. Perfect Pairing With Your Brand
Your brand is one of the most important aspects of website design. The site that you create should be an exact representation of your company.
As a matter of fact, first-time site visitors should be able to understand your company’s brand by simply looking at certain aspects of your page. Things like the colors, logo, and motto will tell them all they need to know.
But how can you capture that in website form without proper website design experience? It’s nearly impossible. Be sure to reach out to an experienced and trusted Ontario website design company.
They’ll use their experience, resources, and creative savvy to design a website that perfectly represents your brand. It will welcome your target market with open arms as if to say “welcome home!”.
4. Balance of Content
Believe it or not, the amount of content on your web page can destroy your chances of getting a site visitor to purchase from you on either end of the spectrum.
If there’s too much content, the site will feel cluttered and intimidate your visitors. If there’s too little content, then it won’t be helpful and people will never build trust with you.
A website designer will help you shoot for somewhere in the middle. They’ll help you appeal to the Goldilocks’ of the world: finding the content amount that’s, as she would say it, ‘just right’!
5. Cornerstone for Your Online Marketing Strategy
No matter which way you slice it, your website has to be at the center of every online marketing initiative that you start. To some company’s that’s horrible news because of the dreadful site they have.
You could have the world’s best PPC campaigns and social media accounts, but if your website sucks, it will stunt your growth.
Using a website designer in Ontario will give you a cornerstone that you can build momentum with. It will be the brain of your online marketing plan that flourishes for years to come.
Find the Perfect Website Designer in Ontario
Now that you have seen all of the biggest benefits of hiring a website designer for your company, be sure to use it to your advantage.
Be sure to read this article for more information on the top 7 website design trends you should integrate into your site for 2021 and beyond.
For more information, please visit this page to book a time to talk with our team and discuss your future website design plans.