Photo by 316 Strategy Group
GROW YOUR INSTAGRAM PROFILE & GROW YOUR BUSINESS
With over 4 billion people around the world using social media platforms, meeting your potential customer base where they’re at has never been easier…or so it may seem. These days, small business owners have to find ways to break through an entire internet’s worth of competition.
If you want to do just that, it pays to focus on an app that’s both popular and conducive to marketing. Instagram fits the bill exactly, but thanks to its ever-changing algorithms, gaining followers on a new page is often easier said than done.
Want to learn how to grow your Instagram following? Read on for three social media marketing tips that every small business owner should follow.
1. ENGAGEMENT IS A TWO-WAY STREET
Posting consistently is one of the Instagram basics that everyone should follow if they want to grow their page, no matter what type of business they run. Did you know, though, that regular posting by itself isn’t enough to grow your follower count?
If you want potential clients to engage with your account, you have to engage with them. It’s as simple as that.
What does engaging with your audience look like? For example, when someone comments on your post and asks a question, leaves a compliment, or addresses a problem, reply to them right there in the comment section to showcase your excellent customer service. You can also use the other, more personable features of Instagram to interact with followers—more on that below.
2. TELL A STORY
Your Instagram profile is a curated view of your business. It’s where you’ll design an attractive grid, post gorgeous product photos, and do the majority of your advertising. Unfortunately, your profile doesn’t give you much of a chance to be real with your audience and interact with them directly.
If you want to do that, use the Stories feature. This is where you can offer behind-the-scenes sneak peeks, host live Q&A sessions, and use interactive polls to get real-time feedback.
The stories feature also gives you another chance to notify your audience when you post something new on your profile. Even if someone misses the post in their news feed thanks to Instagram’s confusing algorithms, they can find out about it when watching your Stories.
3. SHOW UP ON INSTAGRAM REELS
When it comes to features, Instagram Reels is the new kid on the block. This answer to the overwhelmingly popular TikTok app lets you post edited video clips that are up to 30 seconds long.
While half a minute may not seem like enough time to make an effective video, this digestible format is perfect for social media marketing. Use it to post humorous, helpful, and entertaining content. This could include product reviews, promoting your company culture, educating viewers on a topic, or leveraging user-generated and influencer content.
Since it’s still new, the best way to use Reels to grow your business is in conjunction with Instagram’s other features.
ARE YOU READY TO GROW YOUR INSTAGRAM FOLLOWING?
If you want your small business to take off on social media, learning how to grow your Instagram account by following these tips is one of the best places to start. But what if you don’t feel media-savvy or you don’t have enough time while running the rest of your business?
In that case, it’s time to reach out to the pros at 316 Strategy Group. We exist to help small business owners like yourself extend their reach through digital media so they can impact even more people for good. 316 Strategy Group is an award-winning marketing in Omaha, Des Moines, Kansas City and Nashville. Looking to turbo-charge your SEO, Social Media, or website game? Contact us online today to set up your free initial consultation.