Goodera gathers corporate volunteers to take part in volunteering activities – curated with the support of nonprofit partners – focusing on celebrating the LGBT contribution to history.
FOR IMMEDIATE RELEASE
San Mateo, CA, October 25, 2021: In early October, Goodera launched its global campaign for the queer community, #HistoryIsGay – Because it definitely doesn’t move in a straight line to bring together individuals, nonprofit organizations, and corporates in celebrating LGBTQ+ contributions. As part of the celebrations, Goodera organized virtual volunteering initiatives and discussions with nonprofit leaders and philanthropists that support the queer community.
Starting in 1994, the month of October is observed as the LBGT History Month, which aims to highlight and celebrate the achievements of lesbian, gay, bisexual, and transgender people and the significant contribution they’ve made to society.
“The community has the ability to stand for itself and continue our road for equality. That’s the impact our volunteers make – our donors are just as valuable and just as important to us to make sure we have the ability to preserve that history,” says Jennifer C. Gregg, Executive Director, One Archives Foundation. “Over the years, celebrating Pride has grown, not just in numbers within the LGBTQ community, but in popularity. This is wonderful but also presents a few problems. While we stand by watching corporations selectively jump on the bandwagon for a few weeks, the LGBTQ community has to live our truth and support each other all year long. The first reason, why Pride matters, is because everybody should feel comfortable and safe being themselves wherever they are.”
The campaign #HistoryIsGay – Because it definitely doesn’t move in a straight line enables employee volunteers from Goodera’s list of corporate clients to choose from Goodera’s curated volunteering experiences, schedule a time that works for them, and volunteer to make an impact.
To celebrate LGBTQ+ histories and achievements, Goodera partnered with 12 nonprofits to:
Design 10 virtual volunteering opportunities for corporate volunteers. These experiences range from storytelling sessions with the LGBTQ+ community to advocating for LGBTQ+ people through inspiring videos. Raise voices of the nonprofits and their cause. Goodera interacted with nonprofits through exclusive interviews and panel discussions to highlight the issues faced by the community. The discussions are featured on Goodera’s platforms.
As part of the campaign, 100% of Goodera’s nonprofit partners who work to uplift the queer community, booked 60+ hours of overall volunteer participation, engaging a total of 1200 corporate volunteers and raising funds through the Dollars of Doers program – June through September.
“I would also advise finding places where you can support trans youth, particularly black and brown population, who are at a higher risk of homelessness and are targets of violence and abuse,” says Michelle Larned, Director, Hingham Pride Project. “There is another really great activity which is providing books that are from black and brown LGBTQ+ authors. It does not only show children themselves in a book but also shows other children that everybody can be represented in a book.”
Encouraged by the success of the #HistoryIsGay campaign, Goodera has launched its portfolio of events for October to focus on breast cancer awareness and raise awareness on mental health issues.
About Goodera: Goodera is an employee volunteering, CSR, and ESG management company that enables corporations, foundations, governments, non-profits, and employees across 90+ countries. Goodera empowers companies to provide engaging and impactful virtual volunteering experiences to their employees globally and achieve volunteering goals. Through curated volunteering opportunities, end-to-end program management, and impact measurement, Goodera offers a seamless volunteering experience. Goodera enables non-profits to create a sustainable impact by raising money, increasing visibility, and building long-term volunteers for causes they support. Goodera is co-headquartered in San Mateo, CA, and Bangalore, India. For more details, please visit www.goodera.com.
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