As the world joins forces to contain the current global health crisis, the Legal Sector is concerned with the impact that events may have on their Law Firm and the relationship with their clients. Law Firms need to continue to service their clients, and need to maintain a presence online so they can return to growth as soon as they can after the crisis lifts.
FOR IMMEDIATE RELEASE
Limerick, IE, 18 September 2020 – This is a time for Law firms to be innovative to serve client’s needs today as well as provide momentum for when this current crisis passes in the coming months.
There will be an unprecedented amount of the public online during the coming weeks due to the global health crisis lockdown – It is now imperative that your Law Firm’s website is easily found online in the coming weeks.
Your Law Firm’s presence online has never been more crucial – Here are 6 Essential Actions to take for your Law Firm to respond to a global health crisis lockdown:
1. Don’t Come to a Standstill, Innovate:
The action your Law Firm takes today during this time will define your practice when the crisis passes. Never forget that it is more important now than ever to push through and to innovate. Overall Law Firm Marketing should never be an afterthought for a Law Firm even in the most booming of economic times, but during this health crisis, focusing on digital is now essential.
2. Engage With Clients:
Engaging with your clients online is in the best interest of your Law Firm at this time. Reach out to your clients to let them know how you are responding to the current situation and that you are there for them.
Highlight how your Law Firm is using innovation to continue to work with clients during these challenging times.
3. Get Found Online:
In challenging times such as these, it may seem logical to trim your Firm’s expenditures where you can; unfortunately, targeted marketing is not where you want to do it.
As long as the internet is still accessible and ad-supported, you can reach clients and expect digital to drive targeted traffic and enquiries through your Law Firm Website Hosting. Studies over many years have shown firms who advertise during times of crisis can actually increase market share when the right approach is taken.
4. Online Payment Terminal:
Without the ability to physically meet clients and receive payments in person is problematic for the Legal Sector during this period. Now is the time to innovate by adding an Online Payment Terminal to your Law Firm’s website so that you can receive payments remotely online from any location for any amount instantly. For more information for an online payment terminal, please visit https://www.agent.media/digital/payments/.
5. Upgrade Your Law Firm’s Website:
A situation such as the global health crisis lockdown is the ideal opportunity to take the time to have a long, hard look at your website: analyze its design, functionality, and ease of use. Especially during a time as challenging as a crisis, clients need to have the least amount of clutter in between the information they need and the services they’re looking for. Make your Law Firm Website Design as streamlined and fast as possible.
6. Focus On Local SEO:
Search Engine Optimisation is the driving force behind your Law Firm’s ability to be identified, categorised, and ranked by search engines, such as Google. Focus your SEO strategy on achieving/maintaining your local search results, i.e. customers searching for your services/products locally. Local SEO has never been more important than during a health crisis lockdown as potential clients will have little options but to search locally.
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