In six years, there’s been a net increase of 12%, or 103,610 actively licensed physicians, in the country. As the number of medical practices and stem cell clinics increases, however, you need a way to stand out. Otherwise, you’ll fail to attract more patients to your clinic.
It’s time to revamp your marketing strategy!
Here are 12 medical practice marketing tips you can use for the new year!
With these 12 tips, you can attract more patients and expand your practice. Boost your brand visibility, awareness, and overall business success with these marketing ideas for medical offices!
1. Optimize Your Website for UX
A well-designed website is a key component of any marketing strategy. Otherwise, where will your clients go to learn more about your stem cell clinic? Without a website, you can’t ensure they receive the right information.
However, your website needs to balance content and functionality.
Otherwise, visitors will struggle to use your website. If your site is difficult to use, people will leave and explore other options. This can cause you to lose potential patients to your competitors.
UX Design Tips
In order to improve your website, you need to optimize your pages for user experience (UX). UX design trends will ensure your website is easy to use and navigate. Then, visitors will have an easy time finding the information they need.
First, make sure your pages load quickly. You can use Google’s PageSpeed Insights to determine your website’s current speed. This tool will also provide you with helpful tips for improving your page load times.
A fast-loading website will improve your search engine rankings as well as the performance of your pay-per-click (PPC) ads.
Next, check the navigation. Remove any unnecessary pages. Instead, make sure the page hierarchy makes sense.
When your website is easy to explore, your clickthrough rate (CTR) will improve. A higher CTR can also help boost your search engine ranking.
Take a look at the fonts you’re using. Are they easy to read? Do you use the same font family throughout your pages?
Make sure the text on your site is legible. Otherwise, all the hard work you put into writing content will go to waste.
Don’t forget to update your website for new lead generation opportunities as well.
When someone visits your stem cell clinic’s website, what do you want them to do? Maybe you want visitors to fill out a form, call you directly, or schedule an appointment online. Either way, a compelling call-to-action (CTA) can help.
Make sure to add urgency to your CTA language. For example, “Now” or “Today” will encourage people to act immediately. Then, you can turn visitors into potential leads.
Improving your website will help you use the rest of these medical practice marketing tips to their full potential!
2. Make Sure You’re Mobile
As you’re updating your website, you’ll also want to make sure it’s responsive and optimized for mobile devices. Imagine trying to use a full-sized website on your tiny phone screen. When people have to pinch and zoom to read your content, they’ll likely get frustrated and leave.
When people leave without performing an action on your site, it can increase your bounce rate. A high bounce rate will hurt your search engine ranking and PPC ad performance.
Instead, make sure your website is optimized for mobile.
You can use Google’s Mobile-Friendly Test to determine if your site is already optimized. If it’s not, you’re likely losing potential clients.
Google now uses mobile-first indexing when determining search engine rankings. This means Google will check the mobile version of your website to determine where you rank among your competitors. Without a mobile-optimized website, your ranking will take a big hit!
3. Step up With SEO
Google processes over 40,000 search queries every second. Every time someone searches for a medical practice in your area, your website should appear on search engines. With search engine optimization (SEO), you can make sure your site displays for these searchers.
Most people don’t look beyond the first page of a Google search.
If your stem cell clinic doesn’t appear on the first page, you’re likely missing out on a marketing opportunity.
SEO is a chance for you to market your business for free. There are a few ways you can improve your SEO ranking:
- Speed up your site pages
- Make sure you’re mobile
- Optimize your pages for keywords
- Improve your local SEO
- Gather client reviews
- Post unique, high-quality content
Determine what your clients are interested in. What keywords are they searching for? What topics related to your medical practice are they reading about?
Then, create a list of keywords based on these topics. You can use Google Keyword Planner to come up with a list. Then, start writing!
4. Start Creating Content
Ranking higher on search engines will help you increase brand awareness and recognition. At the same time, you’re attracting prospects to your website. Then, you can use lead generation tactics to turn those visitors into leads.
To rank higher on search engines, you need to utilize the right keywords within your unique content. Google prioritizes content that’s one-of-a-kind and relevant to users. Your content can include blog posts, white pages, interviews, infographics, and more.
Use blog posts to answer questions. Keep track of the latest SEO trends, such as voice search and snippets.
Using these trends will give you an advantage, so you can boost your website and rank above the competition.
5. Improve Local SEO
56% of mobile searches are from local users. Improving your local SEO will attract potential patients to your practice. As you use these medical practice marketing tips, try to learn more about your website visitors.
What local keywords are they using when they search for your stem cell clinic?
Include these keywords in your content.
You can also improve your local SEO by updating your Google My Business listing. Make sure the contact information there is accurate. Then, match that same information on other directories and listings.
Reviews from happy patients can boost your local SEO too. Encourage patients to post a review after their appointments. Then, post these reviews on your website as well!
6. Stay in Touch With Email Marketing
Keep your patients up-to-date regarding new services, stem cell research, and industry news with email marketing.
This medical practice marketing strategy is an effective way for you to keep in touch with patients. These emails can help you lead patients or prospects back to your website. Then, you can use your content to encourage them to schedule an appointment.
You can also use email marketing to send patients email reminders about upcoming appointments.
7. Maintain Brand Consistency
While marketing your medical practice, it’s important to remain consistent. Use the same visual brand elements (your logo and color scheme) with each of these tactics. Make sure to use the same brand voice and tone as well.
Keeping your brand consistent will help you build brand awareness.
Otherwise, patients might confuse you with another practice.
8. Create Video Content
Embedding videos on your website landing pages can increase conversion rates by 80%. Video content is a great medical practice marketing strategy for encouraging engagement.
Keep patients up-to-date about the latest industry news by posting a regular vlog.
You can also create a video brochure to show potential patients your various services. As a result, you’re keeping viewers informed and attracting them to your practice.
9. Stay Social
Your patients likely have a lot of questions. You can use social media to answer these questions and show them you’re there to help.
Social media marketing can also help you lead followers to your website. Use your social media platforms to share your blog posts and vlogs. Then, encourage people toward your website to read and learn more!
Once they’re on your website, you can use CTA language to encourage visitors to schedule an appointment.
10. Deliver Exceptional Customer Service
As you use different medical practice marketing strategies, it’s important you and your team maintain the best customer service possible.
You can use a chat system on your website to answer patient questions. Social media is another great way to provide top-notch customer service.
Providing employees with proper training can help improve your overall marketing plan.
11. Start a Patient Referral Program
Create a referral program and encourage patients to spread the word about your stem cell clinic. Then, reward your patients for their referrals. You can team up with other medical practices in the area to develop a referral program with them as well.
This marketing tactic works hand-in-hand with your other strategies. At the same time, it improves your ROI, so you’re not wasting your marketing budget!
12. Hire Experts
If these medical practice marketing strategies feel too time-consuming or difficult, contact an experienced marketing agency. They can complete patient research, develop your strategies, and optimize your campaigns for long-term success!
Expand Your Practice: The Top 12 Medical Practice Marketing Strategies
With these 12 medical practice marketing strategies, you can reach new clients. Then, you can grow your stem cell clinic and achieve your goals for the new year!
Need help getting started? We’re here to see your business succeed. Contact us today and tell us about your clinic!