From Prisoner to Powerhouse: How Heather Furness, Co-Founder of Bellamarque Cosmetics, Is Building a Global Beauty Empire to Set Women Free
In the world of beauty and business, few stories are as powerful—or as personal—as that of Heather Furness, co-founder of Bellamarque Cosmetics. More than just a luxury lash and brow brand, Bellamarque is a global mission wrapped in a beauty empire. And at the heart of it is a woman who turned her pain into purpose and is now paving the way for others to do the same.
A licensed cosmetology instructor with a B.S. from the University of Utah, Heather has a background in scaling businesses, mindset coaching, fitness, and neuro-linguistic programming (NLP). Her diverse expertise sets her apart—but it’s her story that resonates most.
“I was stuck in a relationship for seven years longer than I wanted to be,” she shares. “I felt like a prisoner in my own life, not because I didn’t want out, but because I didn’t have the financial means to leave.” That lived experience became the fire behind Bellamarque’s mission: to ensure no woman ever feels trapped because of money.
At Bellamarque, meaning “beauty mark” in French with a twist, beauty is just the beginning. The brand provides superior lash and brow products that deliver elite results—products that help beauty professionals retain clients, build thriving businesses, and ultimately achieve financial independence. “We’re not just giving them tools,” Heather explains. “We’re helping them create freedom, which is the true power in life.”
That freedom is both financial and emotional. When beauty professionals help their clients feel confident and radiant, an energy exchange happens. That confidence flows in both directions, uplifting not just the client but the artist as well. “It creates a cycle of empowerment,” she says. “One woman’s glow becomes another woman’s beauty marque.”
What makes Bellamarque different is its purpose-driven approach. It’s not just about better lashes or bolder brows—it’s about giving women the power to rewrite their stories. The company offers not only professional and retail products but also professional training and affiliate opportunities, ensuring women at every stage of their journey have a path forward.
“I changed my life in a single moment,” she says. “One decision flipped the switch—and now I’m building a global brand to help other women flip theirs.”
With a fast-growing national presence, Heather is co-leading a movement that blends luxury with liberation. Bellamarque Cosmetics is becoming more than a beauty brand—it’s a platform for women to find their voice, claim their worth, and build lives they love.
The mission and message is clear: You’re never too stuck, too late, or too far gone. With the right tools and the right community, you can change your life—beautifully.