A new report by Famoid will soon help brands and content creators stop guessing and start growing with fresh, data-backed insights into how people use Instagram in 2025.

Newark, DE, July 24, 2025 — If you’ve ever wondered whether your brand’s Instagram strategy is really working, you’re not alone, and you’re not out of luck. Famoid, a trusted name in social media marketing since 2017, is set to drop its 2025 Instagram Stats Report. And this year’s data is painting a much clearer picture of what’s working, what’s shifting, and where brands can do better.

The upcoming report dives deep into how people are really using the platform, from the types of posts that spark the most engagement to how features like Instagram Suggested for You are shaping content visibility, and which countries are seeing the biggest user growth. And if you’re relying on old trends, it might be time to reset your strategy. For starters, Instagram Reels continue to pull ahead as the most engaging format, and young users still make up the lion’s share of the app’s base. That means short, visual storytelling is essential.

“There’s a lot of noise out there, and it’s easy to fall into the guesswork of what works and what does not,” said Catherine Zaiber, CEO of Famoid. “This report, once live, will help cut through that. We created it to give marketers something solid to work with, so they can feel more confident in every decision they make.”

With over 2 billion monthly active users on Instagram, the stakes are high. But it’s not just about reach, it’s about resonance. The report will also cover who’s using the platform more (spoiler: Gen Z still rules), what they’re doing, and how long they’re staying engaged. It will also break down ad performance, including average cost-per-click data, helping advertisers understand what kind of value they’re getting for their dollars.

A digital strategist who previewed some of the upcoming insights said it’s exactly what her agency needed: “It’s one thing to track performance in-house. It’s another to see how the whole world is moving. Famoid’s report gives us the context and confidence we’ve been missing.”

The 2025 Instagram Stats Report will be available soon at famoid.com, and early buzz suggests it’ll quickly become a go-to resource for agencies, creators, and brands looking to lead in the digital space.

Want to be among the first to read it?

Visit famoid.com and sign up for alerts so you’ll know the moment the report drops. One smart move now could shape the rest of your year on Instagram.

About Famoid:

Founded in 2017, Famoid is a U.S.-based social media marketing agency trusted by thousands of brands worldwide. Known for its commitment to secure payments, natural delivery methods, and 24/7 support, Famoid offers innovative, reliable tools to help businesses grow their social presence with confidence.

Media Contact:

Organization: Famoid

Contact Person: Catherine Zaiber

Email: [email protected]

Address: 112 Capitol Trail, Newark, DE 19711

Website: https://famoid.com/