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Originally Posted On: https://harrisandward.com/digital-marketing-services-that-work-for-dental-clinics-and-smes/

Are you struggling to draw new clients to your dental clinic, law firm, or small business? You’re not alone. In fact, about 65% of businesses struggle to draw in leads and web traffic.

With the right digital marketing services, you don’t have to struggle! Instead, you can give your business the boost it needs.

Not sure where to start? Keep this marketing services list handy. With these online business marketing strategies, you can set your business up for success.

You can generate more brand awareness, acquire more website traffic, and gain new leads. Then, you can improve your ROI and start growing your business.

Set your business up for growth and success! Get started by learning more about these marketing services for startups today.

1. Branding

Before you start using the rest of this marketing services list, it’s important to consider your brand. Your brand will set your business apart from others within your niche. Without a distinct brand, consumers might not recall your business.

In fact, it takes an average of six impressions before you build even a smidge of awareness. In order to build brand recognition, consistency over time is key.

You can create brand guidelines to ensure your brand remains consistent across all marketing channels.

In fact, consistency could increase revenues by up to 23%.

When developing your brand, take a moment to think about your target audience. What do they care about? Shared values account for about 64% of brand relationships.

Then, determine your:

  • Vision statement
  • Mission statement
  • Unique value proposition
  • Logo
  • Color palette
  • Font styles
  • Imagery styles
  • Voice
  • Tone
  • Personality

Keep your branding consistent as you explore the rest of these marketing services.

2. Web Design and Development

In some cases, your website is the first time consumers interact with your brand. It’s important to make a strong first impression. If your website is old and outdated, consumers might leave.

They’ll take their business elsewhere instead.

Consider hiring an experienced web design and development company. They can create an eye-catching, wow-worthy website that will draw consumers in. Your website will host the content you create as part of your lead generation strategy.

Work with a design agency that can create a mobile-optimized website for your business.

More people are exploring websites from their smaller phones and tablets. If your website isn’t optimized, you could lose business. Consumers might struggle to explore your site from their smaller screens.

They’ll remember their negative user experience and maybe even tell others.

3. Content Creation

Start creating engaging, informative content for your own website. Content creation is an important step in your online business marketing strategy. You can create content to demonstrate your experience and expertise.

Informative, helpful content will help consumers recognize your value. You can show people you understand the problems they’re facing. Then, you can create content that offers them an easy solution.

You can create different forms of content, including blog posts, articles, eBooks, and infographics. Then, you can optimize your content for search engines to help more people find your business online.

4. Search Engine Optimization

Search engine optimization (SEO) can help your website content appear higher on Google and Bing. A higher ranking will position you in front of more customers. When someone searches for your product or service, your website might appear.

About 70% of all experiences online start on a search engine like Google. SEO can help you boost brand awareness and generate more website traffic. Once you draw people to your website, you can use your content to convert them into leads.

Only 0.78% of Google users look beyond the first page of a search, though. Without SEO, you might not reach customers.

Consider working with an experienced SEO agency. They can help you create content with SEO in mind. Then, they can optimize your content based on the keywords consumers use in a search.

Google’s search algorithm changes constantly. If you’re not up-to-date with the latest trends, your ranking could drop. Finding an agency that offers digital marketing services can give your business an advantage.

You can rank ahead of the competition and draw in new leads.

5. Custom Photography and Videography

Consumers can now recognize stock photography on sight. Stock images could make your brand look ingenuine. Instead, work with an agency that can capture custom photography for your brand.

You can use your photos for social media, your website, and other branded materials.

Consider creating engaging videos as part of your content creation strategy, too. A content creator small business expert can help you create attention-grabbing videos for your website.

6. Pay-Per-Click Advertising

Pay-per-click (PPC) advertising can also help you reach more consumers online. Consider creating text and visual ads. You can use ads to direct more people to your website.

These ads can appear on social media platforms, other websites, and search engine pages.

Once people click on your ad, they’ll appear on a landing page on your website. Then, you can convert those visitors into leads.

7. Social Media Marketing

Social media marketing is a great way to keep your customers engaged. Let them know about upcoming deals or events. You can also let them know about your latest accomplishments.

For example, a law firm can mention new additions to the team or accolades they received. A dentist’s office can share before and after photos of their patients.

As people start commenting on your posts, make sure to comment back.

Consider working with influencers in your industry, too. Influencers can help spread the word about your business. You can boost your brand’s visibility and draw in fresh leads.

Give Business a Boost: 7 Digital Marketing Services for Dental Clinics and SMEs

Don’t fall behind the competition this year. Instead, consider these seven digital marketing services. With these marketing services, you can wow your customers and draw in fresh leads.

Get ready to stand out from the crowd with these online business marketing tips today!

Need help developing your digital marketing strategy? We’re here to help.

Contact us today to discuss your web design, SEO strategy, and more!