Daytona Beach, FL, September 3, 2024 — Beefaroo, a cherished Midwest dining tradition known for its exceptional fast-casual food, proudly served as the primary sponsor for a Nascar Racing team in this weekend’s NASCAR Coca-Cola 400 at Daytona International Speedway. The race featured Justin Haley behind the wheel of the Beefaroo-branded Ford, showcasing the brand’s iconic logo on one of NASCAR’s biggest stages.
A Tradition of Quality Since 1967
Founded in 1967, Beefaroo has built a reputation for delivering high-quality burgers, sandwiches, and shakes. Over the years, this family-owned business has expanded from its original Rockford, Illinois location to multiple outlets, becoming a staple of the local community. For more than five decades, Beefaroo has remained committed to providing delicious, made-to-order meals in a welcoming environment.
Expanding Across the Nation
Beefaroo’s recent sponsorship of racing at Daytona reflects the brand’s ongoing expansion efforts. With the recent opening of new locations in Texas, Beefaroo is taking bold steps to introduce its beloved menu to new customers across the United States. This expansion is just the beginning, as the company has plans to continue growing its presence nationwide.
Beefaroo currently operates 7 markets, serving communities across Illinois, Texas, Arkansas, Indiana, Kansas, Missouri, and Michigan. Here are few of the featured sites:
- Rockford, IL: 6593 Lexus Drive, Rockford, Illinois
- Desoto, TX: 1021 W. Beltline Road, Desoto, Texas
- Little Rock, AR: 1315 S Shackleford, Little Rock, Arkansas
- Springfield, MO: 1411 W. Kearney St, Springfield, Missouri
- Overland Park, KS: 9500 W 135th, Overland Park, Kansas
- Harrison, AR: 1111 US-62, Harrison, Arkansas
- Lebanon, IN: 1360 West State Rd, 32, Lebanon, Indiana
Strategic Sponsorship at Daytona
The Coca-Cola 400, one of the marquee events in NASCAR, provided an excellent platform for Beefaroo to enhance its visibility and engage with fans nationwide. Justin Haley led the race for an impressive 21 laps, showcasing the potential of the Beefaroo-branded Racing car. This strong performance underscores the brand’s commitment to embracing exciting new opportunities as it continues to expand across the country.
A Beefaroo spokesperson expressed excitement about the collaboration, stating, “We are thrilled to support Nascar Racing at the Daytona Coca-Cola 400. NASCAR represents the values of community, quality, and tradition that are at the core of Beefaroo. As we continue to grow, we look forward to sharing our beloved menu with more people across the nation.”
Looking Ahead
With a strong foundation and ambitious plans for future growth, Beefaroo is set to continue expanding its footprint across the United States. The company’s involvement in high-profile events like the Coca-Cola 400 is just one example of how it plans to connect with new audiences and bring its signature flavors to even more communities.
For more information about Beefaroo, including a full list of locations and menu offerings, visit www.beefaroo.com.
Media Contact:
Beef-A-Roo
1601 Elm Street STE 4210
469-607-8848