Photo from unsplash
Originally Posted On: Ask Me Anything: 5 Answers to Your Questions About Selling Online – The Web Guys
If you hope to sell almost anything in 2020, chances are you’re going to do so online, now more than ever. This helps you connect with a wide range of potential buyers, and even build a reputation for clear communication and reliable delivery. So what is the best way to sell physical goods and even services? A website utilising a brilliant platform such as WordPress remains the wisest approach.
Selling anything online can seem confusing at first, but with your five online sales questions answered, you’ll see just how easy it can be:
- What Can I Sell?
Well, you can sell anything you wish, provided it adheres to legal code. As long as you can package and send your products you can sell them online. Your reputation will only increase as long as you provide a quality product and calculate shipping effectively, almost anything goes. Just be sure you have looked at the legal requirements of selling your goods online because that will open up a whole host of legal trouble if you haven’t done your research.
- How Do I Get Noticed?
To get noticed, you first have to be present. Investing in a good domain name can serve as a brilliant starting point, and can help you build your storefront through WordPress. Be sure you select a domain name that makes sense and is easy to remember, such as ‘thewebguys.co.uk.’ This way, you will also rank in SEO searches more highly.
- Familiarise Yourself With Your WordPress Website
WordPress can easily be downloaded onto almost any site and serve as the best publishing tool. Here you can create store items, synchronize your receiving payment information, create forms to enable secure account creation, and also host your wonderful photography and product descriptions to upsell your stock. This can seem complicated, but the clear and consistent UI is easily navigable and provides intelligent feedback to help you learn the platform with ease.
- Select A Plugin
Part of adequately using WordPress involves selecting the plugins that will hold the most value for you and your team. Many plugins, some that are proven with hundreds of thousands of users, can make the selling process even easier. After all, it’s important to give your potential buyers a secure sense of confidence when submitting their payment details and ensuring you are handling their personal information with care. For many, this requires an easy, streamlined and attractive storefront experience that will give the right impression. The use of adequate widgets can also make your posts easier to read and categorise, enabling your stock to be easily sortable when your inventory grows.
- Promote, Promote, Promote!
Promoting your product is an essential part of moving those goods, but it’s now easier than ever to practice this skill. Both WordPress posts and social media free accounts allow you to integrate and synchronize your promotional publishings. This, encouraged by the use of popular and relevant hashtags, can ensure that your products are seen by those who may not even be aware of your platform. This in itself brings natural engagement and costs next to nothing to establish. Then start to explore paid for advertising on social media to reach your target audience.
With these handy tips, you’re sure to get started with your excellent sales approach online. If you need any help or advice just contact us and we will be more than happy to help.