January 2025. The year began with troubling news dominating the headlines. Beginning January 7th, a series of wildfires erupted in California, quickly escalating into one of the most destructive wildfire seasons in the state’s history. The fires were so intense that firefighters struggled to bring them under control, forcing thousands of families to evacuate with little more than the clothes on their backs. Wildlife fled their habitats, and the skies were a haunting shade of grey from the dense smoke. The devastation was a painful reminder of the toll environmental degradation continues to take on our planet—and the urgent need for collective action. End of Entry.

In situations like this, it becomes clear that the environmental crises we are facing stem from more than just wildfire seasons—they’re linked to the everyday choices we make as individuals and as a society. While tackling climate change requires sweeping actions on many fronts, even small shifts, like rethinking the clothing we wear, can make a difference.

Let’s take a dive into the list of apparel brands that are leading the way in sustainability, helping consumers make better choices for both themselves and the future of the planet.

The Need for Eco-Friendly Apparel

The fashion industry, a major segment of the apparel industry, is one of the largest polluters on the planet, responsible for 10% of global carbon emissions—more than all international flights and maritime shipping combined. This shocking carbon footprint, along with the industry’s massive water consumption and pollution, plays a role in worsening climate change.

Traditional methods of producing apparel often contribute to excessive waste, harmful carbon emissions, and the depletion of natural resources. These methods include:

By shifting to sustainable practices, brands can address environmental issues and provide consumers with durable and eco-friendly options.

The Rise of Conscious Consumers

Fortunately, individuals across all walks of life are beginning to prioritize sustainability. From enduring cold winters to exploring the outdoors, a growing number of people are choosing eco-friendly apparel that aligns with their values. This shift reflects an increasing awareness that our consumer habits have profound impacts on the environment—and that change starts with what we buy.

Some brands, many of which are household names, have stepped up to address these environmental challenges. These companies set powerful examples not only by crafting sustainable products that protect us from the elements but also by implementing wide-ranging initiatives that demonstrate their commitment to environmental stewardship. From recycling programs to circular economy initiatives, these brands are taking comprehensive approaches to sustainability that extend far beyond their product lines.

Brands Leading the Way in Sustainability

Patagonia

• Goal to become carbon neutral by 2025
• Worn Wear Program for repair, reuse, and resale
• Investments in carbon sequestration projects and regenerative organic agriculture

REI (Recreational Equipment, Inc.)

• Commitment to reduce absolute scope 1, 2, and 3 GHG emissions 47% by 2030
• Goal to achieve Zero Waste across operations by 2025
• Purchase of renewable energy certificates for product manufacturing

The North Face

• Aim for 100% responsibly sourced fabrics for apparel by 2025 and equipment by 2030
• Renewed Trade-in Program for refurbishing and reselling used items
• Circular Design initiative for products that minimize waste and are recyclable

Tentree

• Comprehensive Circularity Program
• Climate Neutral Certified with commitment to reduce 2022 Scope 1 & 2 emissions by 42% by 2030

PANGAIA

• Commitment to reach net zero in direct operations by 2025
• Goal to reduce emissions from direct operations by 42% by 2030
• Achieved carbon negative status across all scopes in 2021

Bassike

• Carbon neutral certification for organic cotton jersey product line
• Excess Waste Diversion Program
• Goal to move to 100% lower-impact materials by 2030

Yes Friends

• Use of Global Organic Textile Standard (GOTS) certified organic cotton
• Fair labor practices with bonus system for garment workers
• Partner factories predominantly use solar energy

Finisterre

• Reduced scope 1 & 2 emissions by 28% by switching to renewable electricity for stores and offices
• Lived & Loved repair program

The Promise of Sustainable Apparel

Sustainable apparel offers many benefits, not only for the planet but also for the people who wear it. Clothing made with eco-friendly practices often provides superior quality and durability. Brands like Patagonia and The North Face are known for creating long-lasting outdoor gear that holds up against tough weather conditions. This longevity offers greater value for consumers while reducing waste in landfills.

Moreover, sustainable apparel frequently uses organic or natural materials, free from harmful chemicals and toxic dyes. This not only benefits the environment but also promotes better health for consumers, reducing the risk of skin irritations and allergic reactions. Brands like Tentree and PANGAIA lead the way by using innovative, eco-friendly materials that are gentle on both the skin and the planet.

By choosing sustainable apparel, consumers play an active role in reducing the industry’s carbon footprint, water pollution, and waste. Consumers can take pride in supporting such initiatives, knowing their purchases make a difference in the fight against environmental degradation.

Challenges of Building a Sustainable Apparel Industry

However, the journey to a fully sustainable apparel industry comes with challenges. The complexity of global supply chains makes it difficult for brands to ensure sustainability at every stage of production. Implementing sustainable practices often requires significant upfront investments, which can be especially tough for smaller companies.

Changing consumer behavior is another significant obstacle. The appeal of inexpensive, readily available clothing can be hard to resist, even for environmentally conscious shoppers. For sustainable apparel to have a real impact, it would need widespread adoption across the entire industry—not just by a few brands.

Transparency is also a crucial issue. Many apparel brands struggle to track the origins of their materials and ensure ethical practices throughout their supply chains. This lack of transparency can lead to “greenwashing,” where companies make misleading claims about their sustainability efforts, confusing consumers trying to make responsible choices.

The industry also grapples with balancing sustainability and affordability. Companies face a challenge in implementing eco-friendly practices while maintaining competitive prices. This issue is further complicated by the limited recycling infrastructure for textiles, which contributes to ongoing waste problems in the industry.

Despite these challenges, the shift toward sustainable apparel continues to gain momentum as brands are finding creative solutions to these problems.

Actionable Tips for Readers

Supporting Eco-Friendly Brands

1. Look for Certifications: When shopping, check for sustainability certifications such as:
   • Fair Trade Certified
   • Global Organic Textile Standard (GOTS)
   • Bluesign® certified
   • Recycled Claim Standard (RCS)
   • Forest Stewardship Council (FSC) certification for packaging
2. Research Brand Initiatives: Before purchasing, investigate a brand’s sustainability commitments and programs on their website.
3. Prioritize Transparency: Support brands that are open about their supply chain and manufacturing processes.

Participating in Sustainability Initiatives

Get involved in programs that extend the life of your apparel and reduce waste:

1. Patagonia’s Worn Wear:
   • Repair your Patagonia items for free or a nominal fee
   • Trade in used Patagonia gear for credit towards new or used items
   • Shop for used Patagonia clothing and gear
2. REI’s Trade-in program:
   • Members an opportunity to give their gently used outdoor gear a new life while earning REI gift cards in return.
3. The North Face’s Renewed Trade-In:
   • Drop off unwanted clothing and footwear (any brand) at The North Face retail or outlet stores
4. Tentree’s Circularity Program:
   • Recycle & Rewear: Free recycling of used items with store credit rewards
   • Sell Your Pre-Loved Tentree: Platform for selling gently used Tentree clothes
   • Shop The Reshop: Official platform to buy pre-loved Tentree pieces at reduced prices
5. Finisterre’s Lived & Loved Program:
   • Send back your worn Finisterre gear for repair

Your Role in Driving Sustainable Change

The wildfires in California serve as a stark reminder of the urgent need for environmental action. The apparel industry, with its significant environmental footprint, presents both a challenge and an opportunity for meaningful change. Several leading brands are leading the way with innovative sustainability initiatives, from recycling programs to circular economy approaches.

By choosing sustainable apparel, we can contribute to reducing carbon emissions, conserving water, and minimizing waste. These choices not only benefit the environment but also often provide us with higher quality, longer-lasting clothing.

As consumers, we have the power to drive change through our purchasing decisions. The next time you shop for a new jacket, pair of shoes, or any piece of clothing, consider its impact – not just on you, but on the world around you. What steps will you take today to embrace change and support sustainable apparel?