Originally Posted On: A Brand That Sticks: 6 Advantages of Using Custom Stickers for Marketing (askcorran.com)
Marketing a business is an overwhelming task in 2021.
With internet marketing at the fore of brand building, finding interesting ways to stand out from the crowd can be difficult. That said, it doesn’t have to be rocket science, and we’re here to tell you can make your brand stick with custom stickers.
In this post, we’ll give you 6 advantages of using custom stickers for marketing. If you need to spread the word about your business, new or old, then this is a great way to do it.
1. Unique Advertising
The fact of the matter is that most businesses stick to online marketing these days. While things like SEO and social media are important for brand building, they’re not the only thing.
Stickers will give your advertising campaign a more personal touch and help you stand out among those that are looking for something extra from their businesses.
2. Longlasting Marketing
Stickers aren’t a flash in the pan. When someone receives a sticker, they might stick it on a bathroom stall or they might stick it on their luggage.
Either way, by having your brand plastered on surfaces around the city/state/country/world, you’re getting the kind of marketing that every company strives for. This kind of long-lasting marketing is worth every penny.
3. Build Your Brand Image
Stickers are a visual medium and everyone knows that the visual is one of the most important aspects of building a brand. If you can create a logo that stands out from other companies, then your sticker can help you spread the word.
4. Cheap to Produce
One of the real perks of producing stickers for your advertising campaign is that they’re relatively cheap. You don’t have to worry about dropping thousands of dollars on a run of stickers, which makes it easier to produce several different designs and see what works.
In most scenarios, you’re going to be giving the stickers away, so the low price point is important.
5. Lots of Options
You’ve got loads of options when it comes to die cut stickers. Basically, any shape or size that you want is doable, so your only limit is your imagination.
If you want to keep it simple, you can just create a square or rectangle with your image placed inside. But die-cutting allows for some pretty crazy shapes that can really enhance the way the sticker turns out.
6. Increases Visibility
Because of how many stickers you can produce for a low cost, you can really increase the visibility of your brand. If you make 2,000 individual stickers and give them out at events, that could be an exponentially larger number of people that see your logo.
This type of exposure can be invaluable for young companies. It’s all about brand recognition, and custom stickers can be a crucial part of your branding campaign.
Stickers for Marketing Is a No Brainer
Now that you know a few of the many benefits of stickers for marketing, you can come up with some designs for your business today. You’ll love the affordability and freedom you have with sticker design, so let loose and create something that can really set you apart from the competition.
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