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Originally Posted On: https://kaptiv8marketing.com/2021/06/engaging-your-audience-with-video-marketing/
In a crowded digital world, brands have to scratch, fight, and claw their way through the clutter to even just be recognized by consumers–much less convert them.
For years social media has been the quickest way to meet audiences where they are. By entering feeds and snagging just a moment of their time, brands build identity and recognition with the people they need to reach.
But just having a social media presence isn’t enough anymore, and humdrum posts aren’t cutting through the clutter. So what is the answer brands are searching for?
Simple. Video marketing.
Stars of the Mobile Screen
The brands we know and see today with the highest and strongest social media presences and brand awareness have already figured out the future is video.
Major players like Nike, Playstation, and even Chipotle have taken the plunge and seen remarkable results. Closer to home, brands like Creature Comforts and 3tree Realty have discovered the power video marketing holds.
Brands are integrating video marketing into their strategies quite simply because it works, and works well. A Wyzowl consumer study found that:
- 96% of people have watched an explainer video to learn more about a product or service
- 84% of people say they’ve actually bought or downloaded a piece of software or app after watching a video
- People are twice as likely to share video content than any other form of content
The numbers speak for themselves–if you want a trusted and effective way to reach consumers and create more conversions, video marketing has to be a part of your marketing plan.
Meet Consumers Where They Are
COVID-19 kept the vast majority of us at home and on our computers and phones.
On average, people watch 2.5 hours of video content a day and nearly 18 hours throughout a week in 2021.
This number has nearly doubled since 2018, in no small part due to a worldwide pandemic, but in general, consumers and people are spending more and more time online. This creates ample opportunity for brands to reach people where they spend their time most.
Cross-Platform Videos
Video marketing extends far beyond just social media as well. While Instagram, Facebook, and now TikTok are the most popular platforms, video marketing can help drive major traffic to your website, too.
- After the most recent Google algorithm update, websites that have videos on their pages are 50x likelier to drive organic search results than those that don’t
- Video content is considered more compelling than traditional text, so Google ranks websites with video content higher
By posting content like webinars, past live videos from social media, podcast episodes, and much more, you can not only engage your audience more consistently and effectively but rank higher for new customers to find you as well.
Let Video Take You To New Heights
Trends come and go, but quality marketing strategies are here to stay. By adopting video marketing into your brand’s strategy, you’ll not only be cutting through the digital clutter, but reaching the audiences you need quicker and more effectively. If you are interested in seeing what video marketing can do for you, contact Kaptiv8 today, and let’s get started.