Did you know that businesses make an average of $2 in income for every $1 they spend on Google Adwords?

Pay Per Click is just one of the many ways marketers can improve their business, drive traffic to their website, and increase sales.

Discover how you can reach more people with these 7 simple steps to create an effective pay per click program.

1. Understand Your Audience

It is critical that you understand your audience and know what their demographics are. Especially when you want to run an effective PPC campaign.

You also need to know where they are at in the decision-making funnel. Are they at the awareness, interest, desire, or action stage? And how do you lead them through from beginning to end?

2. Test Which Pay Per Click Campaign is Most Effective

There are a number of PPC marketing techniques and tactics which you can implement into your campaign.

But the best way to find out what works for your audience is by testing a range of campaigns.

For example, try to run the same ad with different copy and images and see which one your audience responds to most.

Learn more about these 5 ways you can improve your digital marketing campaign.

3. Use Keyword Tools

Pay per click marketing requires keyword usage. Google Adwords Keyword Planner is a great way to find out the search volume data of specific keywords, the cost per click, and competitive data.

Keywords with a high competition tend to cost more per click, so find keywords that are relevant for you and that work with your budget.

4. Write an Effective Ad Text

If you want your pay-per-click campaign to reach more people and have a bigger impact then you need to write an effective ad text.

Which means that you need to include at least one of your keywords, advertise attractive discounts and promotions, and also have an effective call to action.

5. Target Your Audience

There are two main ways you can target your audience to make sure that the right people see your paid ads.

The first way is geo-targeting, which allows you to target specific countries, cities, or radius around a location.

The second way is device targeting, which allows you to target different devices that your audience are using. For example, you can customize your ads for different mobile devices and operating systems.

6. Optimize Your Landing Page

A great way you can create an effective PPC campaign is by optimizing your landing page.

Make sure you have all the relevant information for your user about your product and what it is that you are offering. You also need to include a call to action buttons on your landing page, so your user knows what you want them to do.

Optimizing your landing page can also help to improve your brand’s awareness. Did you know that just one brand awareness campaign through paid ads can actually boost your metrics by up to 80%?

7. Use Google Analytics

Another way you can create an effective pay per click campaign is by tracking, reporting, and analyzing your campaigns, using Google Analytics.

Make sure you are tracking the CTR and conversion rate of your campaign and see how you can improve your campaign next time.

Implement a Pay Per Click Program Now

Implement our simple and effective pay per click program into your marketing strategy and see how much your sales increase.

Contact us today if you have any questions about web design or digital marketing.